# insight

**Marlena Mattei, Consumer & Cultural Insights Senior Strategist, 2023 Future List Spotlight**

Editor’s Note: The following interview features a Greenbook Future List honoree, Marlena Mattei. The Greenbook Future List recognizes leadership, prof...

KarenLynch  
Chief Programming Officer at Greenbook  
June 28, 2023

[Read article](/content/insights/future-list-honorees/marlena-mattei-consumer-038-cultural-insights-senior-strategist-2023-future-list-spotlight/index.html)

**GreenBook Announces Finalists for the 2023 Insight Innovation Competition**  
Early-stage startups to present at the IIEX North America, May 24th-25th NEW YORK, April 25, 2023 (GreenBook.org) — GreenBook, a leading global provid...

GreenbookTeam  
April 25, 2023

[Read article](/content/insights/greenbook-news/greenbook-announces-finalists-for-the-2023-insight-innovation-competition/index.html)

**Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America**  
Along with over 100 other amazing speakers from companies like Nike, Adobe, Glassdoor, American Express, REI, Discover, McDonalds, Ford, PepsiCo, Meta...

JanetStanden  
April 21, 2023

[Read article](/content/insights/insights-industry-news/scoot-is-sprinting-from-san-francisco-to-austin-to-speak-at-iiex-north-america/index.html)

**Is your Market Research Technology Invisible?**  
When it comes to market research technology, you have a wide array of options – so many, in fact, that it can seem overwhelming. From platforms that h...

MichaelHoward  
Head of Marketing at Infotools  
March 29, 2023

[Read article](/content/insights/insights-technology/is-your-market-research-technology-invisible/index.html)

**IIEX APAC 2023 Speaker Interview with Subhra Bardhan of Kotak**  
Disclaimer: opinions represented here are personal and do not represent those of Kotak Mahindra Bank Limited. Question #1: Give us a brief peek into y...

ColinWong  
Principal Consultant  at Insights Heroes  
January 27, 2023

[Read article](/content/insights/focus-on-apac/iiex-apac-2023-speaker-interview-with-subhra-bardhan-of-kotak/index.html)

**IIEX APAC 2023 Speaker Interview with Bharati Dixit of HP**  
Disclaimer: opinions represented here are personal and do not represent those of HP. Question #1: Give us a brief peek into your talk. What are the ke...

ColinWong  
Principal Consultant  at Insights Heroes  
January 25, 2023

[Read article](/content/insights/focus-on-apac/iiex-apac-2023-speaker-interview-with-bharati-dixit-of-hp/index.html)

The Greenbook Podcast  
[**Insights Alchemy: Refining the Craft of Research**](/content/podcast-network/the-greenbook-podcast/insights-alchemy-refining-the-craft-of-research/index.html)

KarenLynch  
Chief Programming Officer at Greenbook  
January 19, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/insights-alchemy-refining-the-craft-of-research/index.html)

**IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google**  
Disclaimer: opinions represented here are personal and do not represent those of Google. Question #1: Give us a brief peek into your talk. What are th...

ColinWong  
Principal Consultant  at Insights Heroes  
January 11, 2023

[Read article](/content/insights/focus-on-apac/iiex-apac-2023-speaker-interview-with-muzayun-mukhtar-of-google/index.html)

**When to Rethink Your Insights Management Strategy**  
If a tree falls in a forest, does it make a sound? And if an insights team throws their research into a shared drive or email thread, does anybody see...

MadelineJacobson  
Senior Content Marketing Manager at Bloomfire  
November 22, 2022

[Read article](/content/insights/knowledge-management/when-to-rethink-your-insights-management-strategy/index.html)

The Greenbook Podcast  
[**Decisions Over Decimals, Learning Intuition**](/content/podcast-network/the-greenbook-podcast/decisions-over-decimals-learning-intuition/index.html)

LeonardMurphy  
Chief Advisor for Insights and Development at Greenbook  
November 10, 2022

[Play Episode](/content/podcast-network/the-greenbook-podcast/decisions-over-decimals-learning-intuition/index.html)

The Greenbook Podcast  
[**What to Make Of the Investment Activity in MRX?**](/content/podcast-network/the-greenbook-podcast/what-to-make-of-the-investment-activity-in-mrx/index.html)

LeonardMurphy  
Chief Advisor for Insights and Development at Greenbook  
November 3, 2022

[Play Episode](/content/podcast-network/the-greenbook-podcast/what-to-make-of-the-investment-activity-in-mrx/index.html)

The Greenbook Podcast  
[**Deconstructing Fandom: How to Broaden Your Playing Field**](/content/podcast-network/the-greenbook-podcast/deconstructing-fandom-how-to-broaden-your-playing-field/index.html)

LeonardMurphy  
Chief Advisor for Insights and Development at Greenbook  
October 27, 2022

[Play Episode](/content/podcast-network/the-greenbook-podcast/deconstructing-fandom-how-to-broaden-your-playing-field/index.html)

The Greenbook Podcast  
[**Order in Chaos, Foresight in Design**](/content/podcast-network/the-greenbook-podcast/order-in-chaos-foresight-in-design/index.html)

LeonardMurphy  
Chief Advisor for Insights and Development at Greenbook  
October 20, 2022

[Play Episode](/content/podcast-network/the-greenbook-podcast/order-in-chaos-foresight-in-design/index.html)

**7 Reasons Why Brands are Adopting Research Technology**  
Brands are turning to research tech to obtain consumer insights.

SejPatel  
Country Director (ANZ) at Toluna  
October 27, 2021

[Read article](/content/insights/7-reasons-why-brands-are-adopting-research-technology/index.html)

**The Pursuit of Happiness**  
Applying positive psychology to your brand.

EmmanuelProbst  
Global Lead, Brand Thought-Leadership at Ipsos  
October 18, 2021

[Read article](/content/insights/the-pursuit-of-happiness-1/index.html)
