IIEX — Greenbook

Focus on APAC 7 Questions with Komkrib Chokchaikatanyu of Coca-Cola Ahead of IIEX APAC

How do global brands stay locally relevant? This IIEX APAC speaker shares Coca-Cola lessons on culture, creativity, and authentic impact.

ColinWong

Principal Consultant at Insights Heroes

January 16, 2026

The Exchange Are You Ready for the AI Marketing Revolution?

With 54% self-gifting and AI reshaping marketing, discover what this shift means for brands, researc...

November 12, 2025

The Exchange AI's Double Edge: Innovation, Ethics, and the Changing Face of Research

From eye-tracking to whistleblowers, explore how the research industry is fighting data fraud and em...

May 28, 2025

Insights Industry News IIEX APAC 2025: AI, Nostalgia & The Future of Consumer Insights — Key Takeaways from Bangkok

IIEX APAC 2025 explored AI-driven research, consumer segmentation, and product testing. Discover key takeaways shaping the future of market insights.

TasneemDalal

Customer Success Director at Product Hub

February 26, 2025

Focus on APAC Driving Innovation Culture: Insights from Marilyne Chew at IIEX APAC 2025

Marilyne Chew, IIEX APAC 2025 speaker, explores how fostering an innovation culture enhances customer experiences and drives business success.

ColinWong

Principal Consultant at Insights Heroes

February 12, 2025

Focus on APAC Unlocking Brand Differentiation Through Semiotics: Insights from Cherry Bergholdt

Discover how Warisara (Cherry) Bergholdt leverages semiotics to unlock brand differentiation, enhance emotional connections, and drive strategic posit...

ColinWong

Principal Consultant at Insights Heroes

February 5, 2025

Focus on APAC Storytelling That Sticks: Insights from IIEX APAC Speaker Monika Karamchandani

Join Monika Karamchandani at IIEX APAC 2025 to discover how storytelling transforms market research insights into compelling, actionable narratives.

ColinWong

Principal Consultant at Insights Heroes

January 29, 2025

Focus on APAC Spotlight on Fiona Chan: Insights from an IIEX APAC 2025 Speaker

Join Fiona Chan at IIEX APAC 2025 to explore overcoming survey pitfalls, leveraging diverse data, and driving impactful insights across global markets...

ColinWong

Principal Consultant at Insights Heroes

January 22, 2025

The Exchange Navigating AI’s Impact: From Insights to Industry Disruptions

Explore the buzz around IIEX.AI with insights on AI's impact on the industry, early use cases, and t...

October 21, 2024

IIEX LATAM Recap: Exploring the Intersection of Tech, Culture, and Insights

The Greenbook Podcast

KarenLynch

Chief Programming Officer at Greenbook

October 17, 2024

Focus on LATAM A Brief Retrospective: IIEX LATAM 2024

Discover key insights from IIEX Latin America 2024 in Miami, where global researchers gathered to connect and share knowledge. Explore the highlights ...

IsabelaSangiorgi

Research Associate and Community Lead at 10k Humans

October 4, 2024

Greenbook Company News Save the Date! IIEX North America is Coming to Washington, D.C. in 2025

IIEX North America in Washington, D.C., Apr 30 - May 1, 2025 is the leading event for innovation, technology, and actionable strategies in the insight...

JasmineMatthews

Head of Marketing

August 26, 2024

MRX Pulse Check: Unpacking IIEX North America 2024 with Karen Lynch & Lenny Murphy

The Greenbook Podcast

KarenLynch

Chief Programming Officer at Greenbook

May 9, 2024

Insights Business Growth 2 Minutes on What to Do at IIEX North America

Discover groundbreaking ideas and vibrant discussions at IIEX North America 2024. Explore the latest...

April 15, 2024

Focus on APAC IIEX APAC 2024: Getting Us Thinking

IIEX APAC 2024: Uncover the latest in AI integration with human involvement. Gain valuable insights on leveraging technology for meaningful market re...

DaveMcCaughan

Founder & Storyteller at BIBLIOSEXUAL

March 22, 2024

Research Methodologies Insights Unlocked: Navigating Media Landscapes & Emerging Trends

Stay informed on acquisitions reshaping the industry. Explore the impacts on data quality and consumer insights, emphasizing AI and strategic partners...

KarenLynch

Chief Programming Officer at Greenbook

March 19, 2024

The Exchange Exploring AI in Market Research and Creative Industries

Explore the latest in market research and AI integration. Learn about AI's impact on creative indust...

March 6, 2024

Focus on APAC IIEX APAC 2024 Speaker Interview with Rasika Mathur

Explore the emotional journey of customers in purchases, emphasizing empathy in brand interactions and the fusion of human experiences with data analy...

KarenLynch

Chief Programming Officer at Greenbook

March 1, 2024

The Exchange Exploring Market Research Trends, AI Advancements, & Ethical Considerations

Stay informed on the latest in tech and AI, market research advancements, and ethical considerations...

February 27, 2024

Focus on APAC IIEX APAC 2024 Speaker Interview with Katherine Mendoza

Explore Katherine Mendoza's vision of tailored consumer healthcare products through digital tools and AI integration.

ColinWong

Principal Consultant at Insights Heroes

February 27, 2024

Focus on APAC IIEX APAC 2024 Speaker Interview with Mai Marcelo

Gain insights into consumer behavior and consumer strategies from Mai Marcelo. Explore her research innovation and holistic approach to industry chall...

ColinWong

Principal Consultant at Insights Heroes

February 20, 2024

Focus on APAC IIEX APAC 2024 Speaker Interview with Pratt Hetrakul

Discover the power of regression-based analysis with Pratt Hetrakul at IIEX APAC. Explore the benefits of the Marketing Mix Model for advertisers.

ColinWong

Principal Consultant at Insights Heroes

February 14, 2024

Focus on APAC IIEX APAC 2024 Speaker Interview with Val Pastrana of Mondelēz International

Discover Val Pastrana's insights on market research and consumer behavior at IIEX APAC 2024 Speaker Interview, brought to you by Mondelēz Internationa...

ColinWong

Principal Consultant at Insights Heroes

February 8, 2024

Behavioral Insights Academy Why You Should Attend IIEX Behavior 2023 Conference

Join the annual IIEX Behavior conference to explore the evolving world of consumer insights and harness the power of human connection in market resear...

WilliamLeach

Founder / Mindstate Group at Mindstate Group

November 29, 2023

MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy

The Greenbook Podcast

KarenLynch

Chief Programming Officer at Greenbook

June 29, 2023

Insights Industry News Market Research Magic: Unveiling the excitement at the IIEX 2023 Show

I recently returned from the IIEX conference in Austin – and, wow – what a great experience for a few days. Only in Austin – and, yes, Austin can be…

JimJacobs

CEO and Founder at Focus Insite

June 23, 2023

The Prompt AI Takes Center Stage at IIEX North America

Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...

ChrisYoung

AVP, Business Development at InnovateMR

June 22, 2023

Best of: Zappi – Net Zero and Hybrid Leadership in 2022

The Greenbook Podcast

KarenLynch

Chief Programming Officer at Greenbook

April 27, 2023

Insights Industry News Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America

Along with over 100 other amazing speakers from companies like Nike, Adobe, Glassdoor, American Express, REI, Discover, McDonalds, Ford, PepsiCo, Meta...

JanetStanden

April 21, 2023

Research Technology (ResTech) The Next Wave of Disruptive Technology that Changes Everything

There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...

LeonardMurphy

Chief Advisor for Insights and Development at Greenbook

April 19, 2023

Insights Industry News Tulips from Amsterdam: Our IIEX Europe 2023 Experience

Highlights and takeaways from IIEX Europe 2023 through a Mustard lens. For us here at Keen as Mustard, staying ahead of the curve on the latest techno...

BradenMacDonald

Account Executive at Keen as Mustard

April 14, 2023

MRX Pulse Check: Key Learnings from IIEX Europe with Karen Lynch and Lenny Murphy

The Greenbook Podcast

KarenLynch

Chief Programming Officer at Greenbook

April 13, 2023

Insights Industry News 7 Things I Learned at IIEX Europe

Editor’s Note: Traveling home from IIEX Europe gave me ample time to read recaps of the event shared via LinkedIn. Thank you to everyone who took the ...

CeciliaSylvan

Senior Director at The Big Picture

March 31, 2023

Insights Industry News Real World Evidence: Using In-Office Dialogues to Understand Shared Decision-Making

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

KarenLynch

Chief Programming Officer at Greenbook

March 17, 2023

Insights Industry News A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next

The IIEX Europe 2023 conference in Amsterdam is only two weeks away and it promises to be a feast of cutting-edge market research innovation. The conf...

PhilSutcliffe

Managing Partner at Nexxt Intelligence

March 15, 2023

Insights Industry News Beyond Messages! How to Reach Vaccine Hesitant Parents with the Best Messengers

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

KarenLynch

Chief Programming Officer at Greenbook

February 24, 2023

Insights Industry News Quantifying the Impact of Insight Innovation

We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...

LeonardMurphy

Chief Advisor for Insights and Development at Greenbook

February 21, 2023

Focus on APAC IIEX APAC 2023 Speaker Interview with Dhawal Thaker of HDFC Bank

Disclaimer: opinions represented here are personal and do not represent those of HDFC Bank. Question #1: Give us a brief peek into your talk. What are...

ColinWong

Principal Consultant at Insights Heroes

January 31, 2023

Focus on APAC IIEX APAC 2023 Speaker Interview with Subhra Bardhan of Kotak

Disclaimer: opinions represented here are personal and do not represent those of Kotak Mahindra Bank Limited. Question #1: Give us a brief peek into y...

ColinWong

Principal Consultant at Insights Heroes

January 27, 2023

Focus on APAC IIEX APAC 2023 Speaker Interview with Bharati Dixit of HP

Disclaimer: opinions represented here are personal and do not represent those of HP. Question #1: Give us a brief peek into your talk. What are the ke...

ColinWong

Principal Consultant at Insights Heroes

January 25, 2023

Insights Industry News Celebrating 10 Years of Innovation with IIEX

Editor’s Note: The following is a joint statement from Lukas Pospichal, GreenBook’s Managing Director, and Lenny Murphy, GreenBook’s Chief Advisor for...

LeonardMurphy

Chief Advisor for Insights and Development at Greenbook

January 16, 2023

Focus on APAC IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google

Disclaimer: opinions represented here are personal and do not represent those of Google. Question #1: Give us a brief peek into your talk. What are th...

ColinWong

Principal Consultant at Insights Heroes

January 11, 2023

Insights Industry News The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?

Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.

AnniePettit

Chief Research Officer, North America at E2E Research

August 8, 2022