Fuel Cycle

Those Most Confident Are Not Hiding from Change

AI will compress research workflows, but like Jevons’ paradox, efficiency may expand research activity everywhere—not reduce the need for insights.

Author: Rick Kelly Chief Strategy Officer at Fuel Cycle Date: June 16, 2026 Read commentary

The Expanding Constellation of Insights Collaborators

Insights no longer flow top-down. GRIT data shows a connected, data-literate ecosystem where analytics, marketing, and research collaborate to learn.

Author: Rick Kelly Chief Strategy Officer at Fuel Cycle Date: November 17, 2025 Read commentary

For Researchers, Artificial Intelligence is Inevitable

AI is reshaping market research. Learn why AI-native platforms are transforming workflows, cutting costs, and redefining the role of the researcher.

Author: Rick Kelly Chief Strategy Officer at Fuel Cycle Date: June 6, 2025 Read commentary

The Rapidly Expanding Universe of Insights

Market research shifts as insights engage over 4 functions, expanding beyond traditional teams to foster active collaboration and influence across ind...

Author: Rick Kelly Chief Strategy Officer at Fuel Cycle Date: October 29, 2024 Read commentary

Career Success in the AI Era

Navigate the AI era by upskilling amid automation, learn how autonomous AI systems create efficient workflows. Embrace continuous learning for career ...

Author: Rick Kelly Chief Strategy Officer at Fuel Cycle Date: May 28, 2024 Read commentary

Retool Research Processes to Maintain Organizational Influence

Primary market research and analytics must complement each other, and research groups must reframe value propositions around speed to insight.

Author: Rick Kelly Chief Strategy Officer at Fuel Cycle Date: October 9, 2023 Read commentary

The Time for Agile Employee Insights

The GRIT report survey was fielded in early Q2 2022, a seemingly distant time in which the Great Resignation was atop every mind and employers made de...

Author: Rick Kelly Chief Strategy Officer at Fuel Cycle Date: August 3, 2022 Read commentary