b2b — Greenbook
b2b
The Greenbook Podcast
John Gilfeather on Craft, Ethics, and Research Legacy
Karen Lynch
Chief Programming Officer at Greenbook
July 9, 2026
Focus on APAC Improving Data Quality with Rapport and Relationship-Building
Online research chased speed over quality. Discover why rapport, trust, and legitimacy drive stronger engagement and better data than quick fixes.
Nitika Chaudhary
Co-Founder/CEO at Survey Sherpa
May 21, 2026
Business-to-Business (B2B) Market Research No Actors, No Scripts: The End of Simulated B2B Research
B2B mystery shopping falls short. Track real in-market buyers with AI moderation to scale authentic insights across the full decision journey.
Alexandra Gil
Strategic Insights & Analytics Manager at NewtonX
April 24, 2026
Artificial Intelligence and Machine Learning In the Age of AI, "Point of View" is the Only Moat Left
As AI commoditizes research, traditional moats fade. Stand out by owning a clear point of view—not offering everything to everyone.
Norbert Sari
CEO & Creative Director at Rodeo13
April 21, 2026
Focus on APAC Insight at the Speed of Business: The Shift from Static Measurement to Continuous Intelligence
Continuous intelligence helps B2B teams inform decisions earlier, build trust, and turn insights into action using Always-On listening and AI.
Peter Harris
CEO at Advantage Group International
February 11, 2026
Research Methodologies Digital Twins Are the New A/B Test—But Most Executives Can’t Define Them
Discover how B2B leaders are leveraging digital twins to gain a competitive edge. This report clarifies misconceptions and offers actionable insights.
Neil Dixit
Founder and CEO at Panoplai
November 21, 2025
Grow Your Insights Business Why Brand Building Is the Top Priority for CMOs in 2026
CMOs are moving beyond ROI. With 62% tracking brand awareness, marketing is re-centering on brand as a critical growth driver.
Nicky Marks
CEO at Censuswide
November 17, 2025
Data Science What if We Rewarded Good Survey Participants Instead of Punishing the Bad?
Instead of punishing bad actors, reward the good. Explore how a “FICO score for research” could revolutionize survey quality.
Katie Casavant
Head of Commercial at Data Quality Co-op
November 14, 2025
Focus on APAC Navigating B2B Research in Asia: What Non-Asian Agencies Need to Know
Asia’s B2B research market is dynamic and diverse. Success demands cultural understanding, local nuance, and humility beyond tools and methods.
Colin Wong
Principal Consultant at Insights Heroes
September 24, 2025
The Greenbook Podcast
B2B Research Reinvented: Matt Powell Talks Trust and Tech
Karen Lynch
Chief Programming Officer at Greenbook
July 25, 2025
Consumer Behavior From Pac-Man to Purchase: How Tech Is Transforming Shopper Insights
Discover how AI-powered tools are transforming shopper insights—from journey mapping to packaging—with mobile, VR, and generative AI platforms.
Ashley Shedlock
Content Producer at Greenbook
July 22, 2025
Grow Your Insights Business 5 Marketing Metrics Insights Agencies Should Track
Learn to distinguish between meaningful metrics and vanity numbers to drive smarter agency decisions and uncover what truly fuels business growth.
Norbert Sari
CEO & Creative Director at Rodeo13
June 16, 2025
Brand Strategy The Perception of Quality and the Impact on Brand Performance
Can a new name change how quality is perceived? Explore how product renaming influences expectations, sales, and B2B buyer decisions.
John Hoeppner
President at Brand Name Quest
June 10, 2025
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GRIT Smarter Research Begins Here: AI That’s Built for B2B
NewtonX shares how AI-driven tools like Hub Researcher are advancing B2B insights, improving data quality, and redefining research at scale.
Sascha Eder
CEO & Co-Founder at NewtonX
June 6, 2025
Grow Your Insights Business May I Have Your Attention, Please?
With attention at a premium, insights agencies must break through the noise. Learn how to capture awareness—the first step to driving sales and impact...
Susan Griffin
Principal at Griffin + Skeggs Collaborative
March 17, 2025
Focus on APAC Thriving in Uncertainty: Key Strategies for Resilient B2B Engagement In a VUCA World
Thriving in a VUCA world demands strong B2B partnerships, AI, data, and continuous feedback to build resilience and drive long-term business success.
Peter Harris
CEO at Advantage Group International
February 27, 2025
Business-to-Business (B2B) Market Research Is Your B2B Segmentation Fit for Purpose?
CMOs in B2B must drive revenue with insights-driven segmentation. Learn how to optimize resources, boost engagement, and refine strategies for better ...
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Victoria McRitchie
Director of Research and Insights at Phronesis Partners
February 18, 2025
Grow Your Insights Business 8 Steps Towards Thought Leadership in Insights
Become a thought leader by shaping conversations, sharing unique insights, and driving industry change with a strong, knowledgeable, and influential v...
Norbert Sari
CEO & Creative Director at Rodeo13
February 7, 2025
Grow Your Insights Business 8 Ways to Stand Out in a Competitive Insights Market
Stand out in the crowded insights market by staying authentic. Align with your values and deliver ways to connect with customers and drive differentia...
Norbert Sari
CEO & Creative Director at Rodeo13
January 20, 2025
Business-to-Business (B2B) Market Research Using Market Research to Identify Key Trends in B2B Video Marketing
Market research helps B2B companies identify video marketing trends like personalization, short-form content, and educational videos to create effecti...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
December 20, 2024
The Greenbook Podcast
Insights in the Cloud: Microsoft’s Barry Jennings on B2B Research and the Power of AI
Karen Lynch
Chief Programming Officer at Greenbook
December 12, 2024
Grow Your Insights Business Sealing the Deal: 5 Steps to the Perfect Brand-Content Match
Align B2B content marketing with your brand. Learn steps to craft impactful content that reinforces brand positioning and engages your target audience...
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
November 18, 2024
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GRIT B2B Market Research in the Age of AI: How NewtonX is Changing the Industry
NewtonX partners with GRIT 2024 to deliver AI-powered, accurate B2B research data, setting the standard for quality insights that drive impactful busi...
Sascha Eder
CEO & Co-Founder at NewtonX
October 29, 2024
Grow Your Insights Business How to Leverage Podcast Advertising to Drive Business Growth
Explore the impact of audio branding with podcast ads. Learn why attention science makes podcast advertising a powerful addition to your marketing too...
Susan Griffin
Principal at Griffin + Skeggs Collaborative
October 21, 2024
Grow Your Insights Business 4 Steps to Build Resilience in Insights Marketing
Learn essential steps to build a resilient B2B marketing strategy that adapts to tech shifts, consumer changes, budget limits, and competitive pressur...
Norbert Sari
CEO & Creative Director at Rodeo13
October 18, 2024
Focus on APAC The Importance of Trust in Building Strong Business-to-Business Relationships
Discover the importance of trust in B2B, explore challenges in today's retail landscape, and learn strategies for suppliers and retailers to foster en...
Peter Harris
CEO at Advantage Group International
October 9, 2024
Grow Your Insights Business Five Tips for Outreach that Puts You Top of Mind and Not on the "Canceled" List
Discover how to avoid zombie drip email campaigns that can sabotage sales outreach. Learn effective tips to enhance your conversion rates and engage p...
Susan Griffin
Principal at Griffin + Skeggs Collaborative
September 23, 2024
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GRIT Reclaim Your Peace of Mind: B2B’s Entering Its New Standard of Truth
Uncover the truth behind B2B data reliability issues and embrace a future of trust and authenticity. Join industry leaders in a quest for accurate inf...
Sascha Eder
CEO & Co-Founder at NewtonX
May 28, 2024
Grow Your Insights Business Marketing Applied Part 2: What You Need to Know About Mental Availability
Uncover the secrets behind marketers' fascination with brand awareness and delve into the realm of mental availability.
Iosetta Santini
Account Director at Keen as Mustard Marketing
February 21, 2024
The Prompt 9 Ways to Leverage AI to Be a Better B2B Marketer
Discover how B2B marketers can leverage AI to their advantage with practical tips and stay ahead in the competitive market.
Norbert Sari
CEO & Creative Director at Rodeo13
February 2, 2024
Focus on LATAM Interview with Hipólito Murillo from Axios Intelligence: The Market Research Landscape in El Salvador
Hipólito “Polo” Murillo is the CEO and founder of Axios Intelligence, a market research agency based in El Salvador. Polo has been successfully runnin...
Ellie Hecht
Head of 10k Causes and Academic Research at 10k Humans
August 2, 2023
The Prompt How to Employ Generative AI Deliberately, for Better B2B Research Results
Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but...
Sascha Eder
CEO & Co-Founder at NewtonX
May 15, 2023
Gain & Retain® One Final Time – NPS is Not a Lead Indicator of Growth!
2023 marks the 20th anniversary of Reichheld’s ‘The One Number You Need to Grow.’1 I find it astonishing that businesses implement NPS programs with ...
Ken Roberts
Chief Innovation Officer at Forethought
November 25, 2022
Business-to-Business (B2B) Market Research B2B Research And Development During The Covid Era
One of the areas that have been most affected by the covid pandemic is research and development. According to NCUB, the lockdown has impacted the rese...
Claudia Jeffrey
Content Strategist at Crowd Writer
November 14, 2022
Insights Industry News Why Diversity Matters in B2B Marketing
Learn how a diverse marketing strategy can benefit your business.
Jenna Bunnell
Senior Manager, Content Marketing at Dialpad
September 16, 2022
Focus on APAC Strengthening B2B Relationships through Engagement
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
June 22, 2022
Future List Honorees GreenBook 2022 Future List Spotlight: Sascha Eder
An interview with 2022 Future List honoree Sascha Eder (NewtonX).
Karen Lynch
Chief Programming Officer at Greenbook
April 1, 2022
Business-to-Business (B2B) Market Research Is Money the Best Reward for B2B Respondents?
Incentivize B2B survey respondents without sacrificing data quality.
Martin Cawley
Associate Director at Sample Answers Ltd
November 26, 2021
Research Methodologies The Seven Most Common Mistakes in B2B Research
Are your B2B market research methodologies up to date?
Sascha Eder
CEO & Co-Founder at NewtonX
November 1, 2021
Business-to-Business (B2B) Market Research Why Would a CFO Take a $10 Survey?
Learn how to collect high-quality responses from senior decision-makers.
Sascha Eder
CEO & Co-Founder at NewtonX
August 11, 2021
Insights Industry News The Growing Disconnect Inside Market Research
Clients need dynamic, direct access to their own data.
John Bird
Executive Vice President at Infotools
June 7, 2021
CEO Series NewtonX’s Sascha Eder On Using AI For Custom Recruiting
Lenny Murphy sits down with Sascha Eder, CEO of NewtonX.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
May 21, 2021
Insights Industry News Doing More For Less: Are You Looking For a Partner or a Supplier?
For technology and operations-side solutions, whether you seek to be a supplier or partner depends on what is needed.
Shifra Cook
CEO and Founder at Particity
April 16, 2021
Research Methodologies Using Design as a Process (Part 2)
How you can use a design process to improve your services, products, or brand and provide more value to clients.
Emma Galvin
Creative Designer at Northstar Research
April 15, 2021
Business-to-Business (B2B) Market Research Why B2B Branding Research Is Essential
Why firms need to monitor and evaluate the roles of sales and advertising on retention.
Carly Fink
Principal, Head of Strategy & Research at Provoke Insights
November 5, 2020
Research Methodologies Making the Most Out of Your Marketing in a Recession
“You can make a big impact without a huge financial outlay…The secret to being effective is in preparation.”
Adam Warner
Marketing and Communications Consultant
October 14, 2020
Business-to-Business (B2B) Market Research Want it Faster, Cheaper, Better? Then You’d Better Sign Up to Prescriptive Analytics
Using Prescriptive Analytics to navigate the data-filled world.
Ray Poynter
Managing Director at The Future Place
July 16, 2020
Advertising and Marketing Research 5 Email Marketing Tips for Dummies (And Marketing Pros)
Your guide to creating successful marketing emails.
Colleen Kennedy
Director of Marketing at GreenBook
May 26, 2020
Research Methodologies Look Beyond Product for Drivers of B2B Satisfaction and Value
The nuances of customer value in a B2B setting are explored and explained in a framework.
Joe Radwich
Vice President & Partner at Isurus Market Research & Consulting
May 29, 2019
CEO Series Predictive Analytics and Modeling Increase Your Odds of Winning
Bringing a predictable outcome to big decisions
Lynnette Leathers
CEO at Mindspot Research
November 20, 2018
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