Jane Boutelle — Greenbook
Jane Boutelle
Chief Customer Officer & Co Founder Digsite
Jane has spent her career in marketing and product management, with an emphasis on creating and sharing technology products that improve people's lives. She's the CMO and co-founder of Digsite, an on-demand qualitative community platform that makes it fast and cost-effective to get in-depth consumer feedback.
Jane was the original product manager for QuickBooks, which is now more than a $1 billion business. She also worked in Business Marketing at Apple. She had her own marketing consulting practice for several years, working with startups, education and non-profit clients. Jane lives in Madison, Wisconsin, which is also home base for Digsite.
Steering Marketers Back on Track: Qualitative Research on Millennials “Fills the Gap”
Marketers’ perception of Millennials isn’t wrong. It’s just incomplete. That’s our conclusion after conducting qualitative research studies.
July 27, 2016