Luis Ladd

SVP Product Innovation, Behavioral Science & InTech Hotspex

Luis spent the first decade of his career building businesses and consumer insights capabilities at Procter & Gamble, earning the Global CEO Award. His pioneering of multiscreen tools fortified the consumer products giant's bond with customers. Subsequently, as Global Director, Consumer Intelligence & Analytics at Genomma Lab, he established and nurtured the insights team and capacities. Now at Hotspex, Luis helms a squad of behavioral and data scientists as well as full stack technology developers. His team develops and deploys analytics and insights products from concept to implementation, spotting opportunities, overseeing technical development and managing launches.

Top Authors

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook 775 articles

Karen Lynch

Chief Programming Officer at Greenbook 361 articles

Jeffrey Henning

Chief Research Officer at Researchscape 128 articles

Ashley Shedlock

Content Producer at Greenbook 86 articles

Colin Wong

Principal Consultant at Insights Heroes 27 articles

Jamin Brazil

Chairman & CEO at HubUX 21 articles

William Leach

Founder / Mindstate Group at Mindstate Group 20 articles

Ed Keller

Executive Director at Market Research Institute International (MRII) 17 articles