# Todd Powers

Todd M. Powers, PhD. has over 30 years of experience in marketing research, and has a proven track record of designing, implementing and analyzing market research initiatives in a variety of environments, including corporate, public sector, research vendor and academic positions.

Dr. Powers is currently a Senior Advisor with Gen2Advisors, a leading agency serving the global market research community. In this capacity, Dr. Powers serves as a thought leader on pressing issues at the leading edge of the industry. He also consults with numerous agencies and organizations in the area of market intelligence/market insights. Dr. Powers previously held positions as Chief Research Officer at the ARF, Director of Brand and Advertising Research for IBM, and President of PG Research, Inc., a market research consultancy in Raleigh, NC.

Dr. Powers has a PhD. in Social Psychology from North Carolina State University and a BA from Duke University. He has served as an Adjunct faculty member at Duke University's Fuqua School of Business.

## On Technology & Human Nature (And What It Means For Marketing Insights)

Figuring out the fundamental drivers of markets, and maintaining a focus on delivering those needs, is a cornerstone of marketing strategy.

*Published on May 18, 2015*

[Read article](/content/insights/insights-industry-news/on-technology-038-human-nature-and-what-it-means-for-marketing-insights/index.html)

## Latest from Todd Powers

### A Conversion Story Of A Cognitive Researcher To An Emotional Researcher

If you are like me, you have probably avoided the whole question of emotions in your market research career.

*Published on December 4, 2014*

[Read article](/content/insights/market-research-trends/a-conversion-story-of-a-cognitive-researcher-to-an-emotional-researcher/index.html)

### GRIT Sneak Peek: The Market Research Firm of the Future

What are the research techniques and key selling points of the market research firm of the future?

*Published on February 11, 2013*

[Read article](/content/insights/grit-sneak-peek-the-market-research-firm-of-the-future/index.html)