# Rhoda Makled

Rhoda Makled is SVP, Client Services at Q Research Solutions. Her 25 years of market research (including moderating and facilitating), strategy development and consumer research expertise brings a unique perspective to all research projects due to her keen sense for providing business solutions. She is especially skilled at designing and then identifying, procuring and developing the appropriate resources for any research project regardless of the scope. Her client side experience consists of packaging, oral care, baby care and personal care. While her supplier side experience ranges across many more categories, since joining QRS 15+ years ago, she has focused on alcoholic and non-alcoholic beverage testing. Rhoda holds a B.B.A. from Eastern Michigan University.

## **Learning How To Fail: Innovating Outside Of The Industry**

Innovation in sensory & consumer research can be a slow process as it still needs respondents on location to observe, feel, and taste.

April 14, 2016

[Read article](/content/insights/insights-technology/learning-how-to-fail-innovating-outside-of-the-industry/index.html)

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