general mills

Quit Using Quant As A Crutch
Continuous consumer touch points lead to more intimacy and better outcomes when it comes to new products and marketing campaigns.

MattWarta
January 21, 2014
Read article

#reThink13: ARF NAMES GAYLE FUGUITT AS NEW PRESIDENT/CEO
The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will becom...

LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
March 18, 2013
Read article