Sharon Dexter — Greenbook
Sharon Dexter
Project / IT Manager at Greenbook
A hands-on, technically savvy leader that leads technical projects and teams to build exceptional applications that drive business results. From identifying requirements for enterprise level systems to responsive sites and implementing effective eCommerce & CRM solutions. I assist clients with implementing and developing the strategic direction they need for growth.
3 Best Practices For Digital Marketing In The Market Research Industry
Nicole Burford offers tips on how to build an effective digital strategy in the research space.
July 10, 2017
Marketing Analytics for Data Rich Environments
Professor Michael Wedel on the changing world of marketing analytics, and what market researchers most need to know about it.
April 27, 2017
What could $20,000 do for your company? Submit to the Insight Innovation Competition!
Submissions and voting are now open for the newest round of the Insight Innovation Competition.
April 6, 2017
Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics.
January 24, 2017
Trump Ads Won the Election (and what marketers and advertisers can learn from it)
Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.
January 20, 2017
100-day Growth Challenge: Can You Take It?
Challenge yourself as business leaders and research professionals to do something differently over the next 100 days.
December 3, 2015
Guest Post: An IIeX Newbie Falls In Love
It’s fast, it’s hard selling, it’s a bit brash. But there was more. Exchange sessions that really opened up thought.
June 22, 2015
Checking Your Blind Spots: Take A Look At The “Aren’ts”
It is important not to forget how much we can learn from those that aren’t currently purchasers and users, or the “Aren’ts”.
April 20, 2015
The Top Influencers In Market Research
Yes, Kristin Luck is Influential. And so are Betty Adamou, Katie Clark and Diane Hessan.
September 16, 2014