Alessia Lamonaca — Greenbook

Alessia Lamonaca

Director of Marketing Medallia LivingLens

Three Trends That Will Define Market Research in 2021

Can you guess which 3 tech ‘trends’ “will be particularly important as many organizations look to realign costs and spending?”
January 25, 2021
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How COVID-19 Has Changed Holiday Shopping and What That Means for Retailers

Why consumer insight will be so valuable during this year’s holiday season in particular.
December 7, 2020
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Four Ways to Make Research Truly Representative

Four ways to develop cultural intelligence and increase representation of diverse groups in the research industry.
November 16, 2020
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The Five Research Habits of Highly Successful Businesses

Five common research habits to set you up for MRX success.
September 21, 2020
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The Role Technology Plays in the Evolution of Market Research

A look into the rising popularity of video tools to capture insights.
May 11, 2020
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