Michael Nestrud, PHD — Greenbook
Michael Nestrud, PHD
VP, Research & Innovation Curion
With over 15 years of Food and Sensory Science experience from respected establishments including the U.S. Army, Ocean Spray Cranberries, and MNC, and a PhD earned from Cornell University, Michael guides Curion forward through his passion and expertise.
Consumer Behavior Nostalgias Impact on Consumer Likes and Dislikes
Discover the power of nostalgia in consumer decision making. Explore effective marketing strategies and consumer insight testing for the "nostalgia factor".
June 7, 2024