Allan Fromen — Greenbook
Allan Fromen
Allan Fromen is a research consultant, who uses market insights to help companies successfully differentiate themselves and grow their business. He is currently working at the technology research firm IDC as a Vice President and Consulting Partner, where he leads the Global Buyer Behavior Practice, with a focus on integrating custom primary research insights with analysts’ industry expertise. Prior to IDC, Allan held leadership positions at IBM, Thomson Reuters, and GfK. Allan has an MS and PhD in Industrial/Organizational Psychology and is a recipient of the Great Mind award from the Advertising Research Foundation (ARF).
Latest from Allan Fromen
Consumer Behavior Do Respondents Even Understand Our Surveys?
Language can be imperfect. How often does the receiver of a message truly understand it exactly as the sender intended?
May 20, 2016
Brand Strategy What Marketers Can Learn From The Trump Campaign
Trump has demonstrated the impressive power of emotion, and it is a lesson marketers would do well to remember.
February 2, 2016
Research Methodologies Heal Thyself! When Will Market Research Get Serious About Sample Quality?
Sample quality from online panels is an issue everyone knows about but no one wants to address.
August 11, 2015
Research Technology (ResTech) Big Data’s Big Hype – Why Big Insights Are So Elusive
The road to Big Data is paved with the challenging work of cleaning, preparing, and integrating systems that were designed in silos.
June 11, 2015
Insights Industry News How to Turn A Customer Disaster into Customer Delight
In this new world of short attention spans and commoditized pricing, the experience you deliver is what makes or breaks your business.
March 19, 2015
Research Technology (ResTech) Can Neuroscience Save the Market Research Industry?
We are on the cusp of cracking the unconscious, and accelerating market research into a new dawn of innovation, creativity, and relevance.
December 8, 2014
Research Technology (ResTech) The Promise and Peril of Big Data
Big Data holds tremendous promise and opportunity to those that wield it responsibly.
October 3, 2014
Research Methodologies The Upside to the Facebook and OkCupid Experiments
Ethical concerns with big data analytics are outweighed by enthusiasm for greater insights and optimism for potential new discoveries.
August 14, 2014