Chloe Lee

Chloe Lee started her career in market research over 8 years ago at Ipsos ASI in Montreal, and then joining the Hotspex team in Toronto in 2014. Chloe is experienced in leading large-scale brand equity, advertising tracking and copy testing research programs for clients across CPG, pharma, telecom, retail, QSR, financial services and airline industries, both at the global and national level. Her forte lies in bringing the relevant information together to develop insights that assist marketers with brand plans and execution. She also has learned the value of understanding her clients’ business issues and applying them to research. Chloe holds a Bachelor of Commerce from the John Molson School of Business, Concordia University in Montreal.

SEMIOFEST 2017: Conference Recap

Missed Semiofest 2017? Get caught up with this overview of the event.

October 24, 2017

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Top Authors

• Leonard Murphy - Chief Advisor for Insights and Development at Greenbook
• Karen Lynch - Chief Programming Officer at Greenbook
• Jeffrey Henning - Chief Research Officer at Researchscape
• Ashley Shedlock - Content Producer at Greenbook
• Colin Wong - Principal Consultant at Insights Heroes
• Jamin Brazil - Chairman & CEO at HubUX
• William Leach - Founder / Mindstate Group at Mindstate Group
• Ed Keller - Executive Director at Market Research Institute International (MRII)