Ashley Shedlock

Content Producer at Greenbook

Ashley has specialized in blog writing and content creation. She enjoys creating meaningful content that helps tell a story. Before joining the Greenbook team, she created a variety of content in different areas and obtained a Bachelor of Arts degree in Communication with a concentration in Journalism and a minor in Global Affairs. When she’s not at work, she enjoys writing, and photography.

Recent Articles by Ashley Shedlock

The Future of Market Research: 13 AI and Insights Innovations to Watch

• Explore 13 emerging AI and market research technologies transforming insights, automation, synthetic...
• August 3, 2026

Where to Find Market Research Jobs: Career Resources, Job Titles, and Skills Employers Want

• Find market research jobs, top career resources, in-demand job titles, hiring companies, and the skills employers seek today.
• July 31, 2026

How to Get Real Insights from Synthetic Personas

• Learn when to use synthetic personas, how to validate AI-generated insights, and where human research remains essential.
• July 27, 2026

How to Trust AI in Research Without Trusting It Too Much

• Learn how market researchers can verify AI-generated insights, avoid false confidence, and build trust through calibrated validation.
• July 21, 2026

Future Trends Emerging in Mixed-Method Marketing Research

• Explore the future of mixed-method marketing research, including AI, synthetic data, continuous insights, and evolving research workflows.
• July 20, 2026

Beyond Engagement Metrics: How Market Researchers Can Measure Trust in AI-Generated Insights

• Learn how market researchers can measure trust in AI-generated insights through validation, adoption, confidence, and governance metrics.
• July 14, 2026

Insight Storytelling & Data Narratives: Why Research Teams Are Rebuilding How Insights Reach the Business

• See how Voxpopme, Marvin, and Maze are reshaping insight storytelling, AI narratives, and stakeholder...
• July 6, 2026

Ethical by Design: The Questions Every Mixed-Method Research Team Should Be Asking

• Explore the ethical questions researchers should ask when combining surveys, interviews, AI analysis, synthetic data, and behavioral tracking in mixed...
• June 18, 2026

Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights

• Explore how agentic and conversational AI are reshaping market research through AI moderation, conversation...
• June 8, 2026