# mobile research

**The Future of the Android-iOS Competition**  
Consumer and smartphone operating system trends.

Rudly Raphael  
CEO/Founder at Eyes4Research  
July 6, 2022

**How to Get Customer Feedback from Gens Y & Z**  
Comparing Gens Y & Z to help with your product development.

Indiana Lee  
Freelance Writer at Indiana Lee Writes  
July 5, 2022

**Let’s Get Conversational!**  
Introducing conversational surveys, or conversational AI.

Phil Sutcliffe  
Managing Partner at Nexxt Intelligence  
April 13, 2022

**GreenBook Future List Spotlight: Lauren Murphy**  
We’re all familiar with the idea that leaders should lead by action rather than by instruction. Lauren Murphy explains why she thinks good leadership ...

**HealthTech in Asia — Technological Advancements in Asia’s Healthcare Industry**  
The digital healthcare industry in Asia Pacific is predicted to be one of the fastest-growing in the world.

Christa Arite  
Director, US Region | Director, EMEA Region at GMO Research, Inc.  
November 16, 2020

**How AI is Transforming Mobile Technology**  
AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.

Ralf Llanasas  
October 15, 2020

**Understanding Consumers Through Their Mobile Activity**  
The future of insights relies on quick, reliable data. Passive metering provides that and more…

Greg Lipper  
CEO at People Data Company, Inc.  
October 5, 2020

**Pictures Speak Louder Than Words**  
How visual metaphor elicitation can capture consumers’ mental shortcuts and unconscious motivations.

Steven Naert  
October 1, 2020

**Qual Research: On Its Best Behavior**  
Skills to keep up with changes occurring in qualitative research.

Matt Michaud  
February 10, 2020

**GRIT Insights Practice Sneak Peek: Adoption of Emerging Methods**  
An exclusive sneak peek into the upcoming Insights Practice edition of the GRIT Report.

Ray Poynter  
Managing Director at The Future Place  
February 5, 2020

**5 Key Industry Players Collaborated on a Major Study: Here’s Why That Matters**  
See how 5 Insights companies combined forces to drive greater insights.

Courtney Williams  
Executive Director of Quality at Lucid  
November 19, 2019

**IIeX Asia Pacific 2018 Overview**  
The 2018 IIeX conference in Asia Pacific covered numerous innovations in technology and consumer understanding.

Dave McCaughan  
Founder & Storyteller at BIBLIOSEXUAL  
January 28, 2019

**Quick! You’ve Got Her Attention!**  
Win your consumer’s attention by creating a rewarding experience for respondents.

Ed Staples  
Senior Director of Business Development at ProdegeMR  
January 21, 2019

**China and MR: An Almost Unlimited Market**  
Smartphones are a growing tool for insights into the Chinese market.

Ludo Milet  
Managing Director, Asia Pacific at Toluna  
January 21, 2019

**English Football Association Wins With Using FocusVision Decipher to Capture Fan Journeys**  
FocusVision redesigned The FA Group’s post-event survey program, putting mobile first and reducing respondent drop off.

Rachel Redondo  
January 18, 2019

**To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments**  
“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.

Andrew Reid  
CEO and Founder at Rival Group  
January 10, 2019

**The Changing Ways We Eat**  
Quick service restaurants need to stand out in food delivery apps to stay relevant

Jim Longo  
Co-Founder & Chief Strategy Officer at Discuss  
December 10, 2018

**The Methodology That Is Overcoming Some of Market Research’s Biggest Obstacles**  
A new sampling method is discussed for mobile surveys which promises better representativity than current approaches

John Papadakis  
October 11, 2018

**Maximizing Mobile Study Effectiveness**  
Capturing mobile respondents’ attention with concise questionnaires.

Nathan Wimble  
July 30, 2018

**Facebook Tests Cross-Platform Performance of Mobile-First Videos**  
Macromill case study on mobile video ad testing for Facebook and Instagram.

Scott Ernst  
February 23, 2018

**How AI Can Help Marketers Reach the Distracted Generation**  
Analyzing AI emotional and eye tracking for millennial advertising with Twitter.

Olivier Tilleuil  
CEO and Founder at EyeSee  
February 20, 2018

**‘Insights on Demand’ is Transforming Market Research**  
The future of market research is shifting towards democratization of insights that are available in real-time.

Frederic-Charles Petit  
Chief Executive & Founder at Toluna  
February 13, 2018

**Customer Experience Predictions for 2018**  
The trends driving customer-centricity in 2018.

Zarina de  
January 24, 2018

**How SkyTeam is Flying High in Terms of Customer Centricity**  
Mobile, real-time response data to grow SkyTeam’s customer experience.

Niels Schillewaert  
Head of Research and Methodologies at Conveo  
January 19, 2018

**Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers**  
Engagement-driven, social approach to online product testing.

Lisa Yu  
Vice President at Ipsos Social Media Exchange  
January 5, 2018

**12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight**  
Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.

Ross McLean  
November 20, 2017

**The Future of Video for MRX**  
Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.

Alistair Vince  
August 4, 2017

**GeoLocation Studies Are Cutting Edge in 2017, but Can Trace Origins Back to 1920**  
Increased technology has made location-based consumer research less complicated and expensive to obtain.

Chris St.  
May 26, 2017

**What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 24, 2017**  
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning  
Chief Research Officer at Researchscape  
May 23, 2017