Rob Klein — Greenbook
Rob Klein
Founder & CEO at Klein & Partners
Rob Klein, Founder & CEO of Klein & Partners, is a nationally recognized leader in health care brand management and measurement communications evaluation and measurement and service line development, working with hospitals and health systems for more than 35 years. His focus on staying abreast with developments inside and outside of health care ensures strategic and tactical counsel well-beyond the numbers. Rob has a bachelor’s degree in marketing and a master’s degree in advertising from Michigan State University. He developed and teaches the SHSMD U online research class and has served on the SHSMD national board.
Want to publish with us?
Submit here
Healthcare Insights Edge Robism #3: “Maternity… Play Chess Not Checkers.”
Discover how strategic maternity care boosts lifetime customer value. Insights from Klein & Partners’ 2025 NCIS – Peds Edition reveal what matters.
July 29, 2025
Read article
Healthcare Insights Edge Insights on Understanding How Post-COVID Consumers View the Concept of Time
Post-COVID, patients demand timely healthcare. With 1 in 5 considering switching PCPs over wait times, younger generations are especially losing patience...
November 19, 2024
Read article
Healthcare Insights Edge Insights on Generating Brand Love with Gen Z in Healthcare
Learn the importance of targeting future customers early. Learn how brands can enhance value while navigating the pressures of immediate revenue in healthcare...
August 13, 2024
Read article