Todd Powers — Greenbook
Todd Powers
Todd M. Powers, PhD. has over 30 years of experience in marketing research, and has a proven track record of designing, implementing and analyzing market research initiatives in a variety of environments, including corporate, public sector, research vendor and academic positions.
Dr. Powers is currently a Senior Advisor with Gen2Advisors, a leading agency serving the global market research community. In this capacity, Dr. Powers serves as a thought leader on pressing issues at the leading edge of the industry. He also consults with numerous agencies and organizations in the area of market intelligence/market insights. Dr. Powers previously held positions as Chief Research Officer at the ARF, Director of Brand and Advertising Research for IBM, and President of PG Research, Inc., a market research consultancy in Raleigh, NC.
Dr. Powers has a PhD. in Social Psychology from North Carolina State University and a BA from Duke University. He has served as an Adjunct faculty member at Duke University's Fuqua School of Business.
On Technology & Human Nature (And What It Means For Marketing Insights)
Figuring out the fundamental drivers of markets, and maintaining a focus on delivering those needs, is a cornerstone of marketing strategy.
Published on May 18, 2015
Latest from Todd Powers
A Conversion Story Of A Cognitive Researcher To An Emotional Researcher
If you are like me, you have probably avoided the whole question of emotions in your market research career.
Published on December 4, 2014
GRIT Sneak Peek: The Market Research Firm of the Future
What are the research techniques and key selling points of the market research firm of the future?
Published on February 11, 2013