Jason Martuscello — Greenbook

Jason Martuscello

Business Strategist BEESY

Marketers Listen Up: 3 Reasons Mental Availability and Brand Salience May Be Failing You

Why consumers are now relying less on memory-based decision making.
May 19, 2020
Read article

Accelerating Innovation Adoption with Behavioral Economics

Learn the 3 factors to accelerate adoption success.
March 24, 2020
Read article

Premiumization: The Key to Brand Growth Part 2

4 strategies for implementing premiumization.
October 8, 2019
Read article

Premiumization: The Key to Brand Growth

How premiumization is changing consumers habits.
February 26, 2019
Read article

Offloading Cognition: The New Behavioral Science Approach to Winning Customers

How ‘cognitive offloading’ impacts the way your customers make choices
January 2, 2019
Read article

Is “System 1” & “System 2” Still Relevant for Consumer Insights?

Breakthroughs in cognitive science to transform methods to understanding consumer behavior
May 22, 2018
Read article