Vijay Raj — Greenbook
Vijay Raj
Independent Consultant at Incite Growth
I worked at Unilever for 26 years including the last 5 as the Global CMI head for Unilever. I am recognized as a leader in the Insights industry. In recognition of my contribution to the industry, I have been awarded the Insights 250 Legends award. I have also been made an Honorary Fellow of the MRS UK.
Synthetic Data: A White Paper on Fundamentals
Synthetic data is a powerful research tool when used wisely. Learn where it delivers value, where human research remains essential, and how to use it ...
June 26, 2026