# Focus Groups ## Why Research Needs to Stress-Test Solutions, Not Just Uncover Problems Organizations often research problems but fail to test solutions. Discover how purposeful audience research prevents costly brand and strategy mistakes... * **Author:** Nicky Marks **Position:** CEO at Censuswide **Date:** June 4, 2026 [Read article](/content/insights/research-methodologies/why-research-needs-to-stress-test-solutions-not-just-uncover-problems/index.html) --- ## Control Systems, Surveys, and Strategy: Finding Meaning from Metrics Brings Career Success How Jenine Sparks built a career spanning engineering and market research, driven by curiosity, rigor, and human insight. * **Author:** Brian Fowler **Position:** Senior Executive Director at Insights Career Network **Date:** January 20, 2026 [Read article](/content/insights/market-research-insights-careers/control-systems-surveys-and-strategy-finding-meaning-from-metrics-brings-career-success/index.html) --- ## The Real-World Role of Focus Groups in Modern Marketing Why human dynamics still matter and how practitioners are evolving the method for an AI-accelerated era. * **Author:** Ashley Shedlock **Position:** Content Producer at Greenbook **Date:** December 23, 2025 [Read article](/content/insights/advertising-and-marketing-research/the-real-world-role-of-focus-groups-in-modern-marketing/index.html) --- ## AI is an Opportunity. The Problem is IA—Insight Atrophy The danger isn’t AI, but losing insight skills. Reclaim storytelling, imagination, and intuition to keep human insight at the center. * **Author:** James Forr **Position:** Head of Insights at Olson Zaltman **Date:** December 9, 2025 [Read article](/content/insights/artificial-intelligence-and-machine-learning/ai-is-an-opportunity-the-problem-is-iainsight-atrophy/index.html) --- ## Online vs. In-Person Focus Groups: Which Delivers the Best Value for Your Research? Compare online and in-person focus group costs, trade-offs, and ROI. Learn when each delivers better insights—and how to maximize value in both formats. * **Author:** Ashley Shedlock **Position:** Content Producer at Greenbook **Date:** November 28, 2025 [Read article](/content/insights/focus-groups/online-vs-in-person-focus-groups-which-delivers-the-best-value-for-your-research/index.html) --- ## The Advantages and Limitations of Online Focus Groups: Insights from Industry Experts Four qualitative leaders share how to balance convenience, cost, and connection in online focus groups—and what comes next with AI and hybrid qual. * **Author:** Ashley Shedlock **Position:** Content Producer at Greenbook **Date:** October 31, 2025 [Read article](/content/insights/focus-groups/the-advantages-and-limitations-of-online-focus-groups-insights-from-industry-experts/index.html) --- ## Beyond Focus Groups: Where the Real UX Insights Live Ready to break up with focus groups? From mobile ethnography to AI, discover the methods that capture the real user story. * **Author:** Ashley Shedlock **Position:** Content Producer at Greenbook **Date:** October 13, 2025 [Read article](/content/insights/user-experience-ux-research/beyond-focus-groups-where-the-real-ux-insights-live/index.html) --- ## Redefining the New-Age Qualitative Researcher. Curious, Experimental, Uncomfortable by Choice. As AI reshapes research, top Qual experts stand out through adaptability, depth, and judgment—walking with AI, not fearing it, with clarity and intent. * **Author:** Jiten Madia **Position:** Founder & CEO at flowres.io **Date:** July 18, 2025 [Read article](/content/insights/qualitative-market-research/redefining-the-new-age-qualitative-researcher-curious-experimental-uncomfortable-by-choice/index.html) --- ## Synthetic Focus Groups Are Here! Can AI Really Replace Real People? AI bots now dominate web traffic—are insights still human? Explore fraud, synthetic focus groups, and more. * **Date:** June 11, 2025 [Watch video](/content/podcast-network/the-exchange/synthetic-focus-groups-are-here-can-ai-really-replace-real-people/index.html) --- ## How to Run Effective Focus Groups for Gen Z (With Real Examples) Learn how to design Gen Z-friendly focus groups using flexible formats, creative tools, and real examples that unlock honest, actionable insights. * **Author:** Ashley Shedlock **Position:** Content Producer at Greenbook **Date:** May 30, 2025 [Read article](/content/insights/generational-insights/how-to-run-effective-focus-groups-for-gen-z-with-real-examples/index.html) --- ## AI Agents: The Secret Weapon for Gaining Deeper Consumer Insights Discover how AI-powered agents and focus groups are reshaping consumer research, boosting speed, scale, and depth for insights professionals worldwide... * **Author:** Vivek Kumar **Position:** CEO & Co-founder at Socialtrait **Date:** April 28, 2025 [Read article](/content/insights/artificial-intelligence-and-machine-learning/ai-agents-the-secret-weapon-for-gaining-deeper-consumer-insights/index.html) --- ## Message Testing Redefined: How Modern Methods Drive Results Elevate your brand's communication strategy with advanced message testing. Utilize real-time feedback and analytics to craft messages that truly resonate. * **Author:** Leigh Admirand **Position:** EVP and Founding Partner at Reach3 Insights **Date:** April 4, 2025 [Read article](/content/insights/research-methodologies/message-testing-redefined-how-modern-methods-drive-results/index.html) --- ## Putting Synthetic Data to Work: Balancing Effort, Trust and Impact Explore how synthetic data enhances human insights, filling gaps, testing ideas, and shaping consumer understanding with best practices and key use cases. * **Author:** Arun Kumar **Position:** Global Lead, Data & Analytics at Material **Date:** March 7, 2025 [Read article](/content/insights/data-science/putting-synthetic-data-to-work-balancing-effort-trust-and-impact/index.html) --- ## Unlock Audience Insights Instantly: Online Qual & Quant at Scale Scale qualitative research online to reach diverse audiences, uncover trends, and gain insights for... * **Date:** December 24, 2024 [Watch video](/content/insights/research-methodologies/unlock-audience-insights-instantly-online-qual-quant-at-scale/index.html) --- ## Online Versus In-Person Focus Groups Explore qualitative research methods, from in-person interviews to digital focus groups, and learn the pros and cons of online vs. traditional approaches... * **Date:** December 4, 2024 [Read article](/content/insights/qualitative-market-research/online-versus-in-person-focus-groups/index.html) --- ## 8 Examples of Qualitative Research Unveil the depth of human behavior with qualitative research. Dive into narratives and interpretations to find hidden meanings in market research... * **Author:** Ashley Shedlock **Position:** Content Producer at Greenbook **Date:** June 28, 2024 [Read article](/content/insights/qualitative-market-research/8-examples-of-qualitative-research/index.html) --- ## Anchors Away! 5 Ways to Use Anchoring in Market Research and Consumer Insights Unlock the power of high anchors to achieve greater success in budget requests, pricing discussions, pitches, timelines, and meetings. * **Author:** Melina Palmer **Position:** CEO & Podcast Host at The Brainy Business **Date:** January 30, 2024 [Read article](/content/insights/behavioral-insights-academy/anchors-away-5-ways-to-use-anchoring-in-market-research-and-consumer-insights/index.html) --- ## The Greatly Maligned Focus Group May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’ that celebrates the intersection between creativity and marketing... * **Author:** Ken Roberts **Position:** Chief Innovation Officer at Forethought **Date:** November 10, 2022 [Read article](/content/insights/gain-retain/the-greatly-maligned-focus-group/index.html) --- ## Neuroscience in Market Research: Beyond the Hype In 2011, neuroscientist T. Sigi Hale PhD was principal researcher leading a National Institute of Health initiative... * **Author:** Hunter Thurman **Position:** President at Alpha-Diver **Date:** November 3, 2022 [Read article](/content/insights/market-research-trends/neuroscience-in-market-research-beyond-the-hype/index.html) --- ## How Video Insights Help Brands Connect with Target Consumers Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. * **Author:** Marina Ilishaev **Position:** Vice President, Product Marketing at Suzy **Date:** October 24, 2022 [Read article](/content/insights/insights/how-video-insights-help-brands-connect-with-target-consumers/index.html) ---