Brian Lamar

Vice President, Insights EMI Research Solutions

Brian has spent his entire 20+ year career in marketing research. He currently supports clients and a team of industry experts with both internal and external consulting on questionnaire and sample design, business planning and analysis. He is passionate about data quality, providing actionable research to clients, and staying on top of industry trends. He is an active member of the AMA leading the market research signature speaker series and previously worked at TNS and Synovate. Brian also holds a Master’s of Marketing Research from the University of Georgia.

Without Sample Strategy, Your Research Stands for Nothing
If you can’t trust the data from your research, what’s the point? Most researchers are aware of numerous biases that can affect survey results. Most o...

September 11, 2023
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IntelliBlend(r) Drives Better Tracker Consistency & Stability
Learn how to utilize the power of tracker studies.

November 22, 2019
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5 Things the Sample Industry Must Do
The sample industry faces a number of challenges and must implement a number of changes to improve the quality of samples.

March 21, 2019
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6 “Back to Basics” Steps Researchers Should Practice
With all the current buzz topics in Market Research, it’s also important to focus on strong fundamentals including sample and data quality.

July 13, 2017
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