# Supriya Syal

Supriya Syal, PhD., is the former Chief Behavioural Scientist of the Privy Council Office of Canada's Impact and Innovation Unit, and is the former Vice-President of Research and Innovation at BEworks Inc., presently involved in a few different R&D ventures. Find her on Twitter @SupriyaSyal.

## Why Behavioural Science is Good for your Business

Behavioural science offers realistic insights into human behaviour.

**Published on:** February 26, 2018  
[Read article](/content/insights/research-methodologies/why-behavioural-science-is-good-for-your-business/index.html)