Garth Viegas

Managing Director, Americas at Analytic Edge Pte. Ltd

Humility and Curiosity – Two Critical Skills for Researchers and the Rest of Us

Today, businesses clearly understand the value of consumer centricity and are investing billions of dollars in data, analytics, neuroscience and tradi...

March 22, 2023

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Five Billion Data Points Synthesized to One Implication: Storytelling is Better than Fact Delivery, Dah!!

Advertising must interpret a person’s media consumption and engage/convince them to change or reinforce the behavior – all in a few seconds. Storytell...

December 14, 2022

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