Katja Cahoon

Managing Founder at Beacon Insight Group

Bridging the mind sciences and business, Katja is a veteran market analyst, trained psychotherapist, and founder of Beacon Insight Group. She started her career in trend and future research with Audi before becoming Director of Strategic Initiatives at Olson Zaltman. Passionate in her work, Katja has presented at conferences such as ESOMAR and IIEX as well as served as adjunct faculty at William James College and Stephen's College. Having lived in different countries from an early age, Katja learned to be a close observer of human nature - this later transformed into a desire to understand more deeply and to have a positive impact on behavior.

Research Articles

Making Online Qualitative a Success: Through Their Eyes and in Their Shoes
Katja Cahoon explores the challenges and benefits of online qualitative research.
May 4, 2017
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Getting to Know You: Employing Empathy to Holistically Understand Your Consumer
To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions.
April 28, 2017
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Food for Thought: Challenges and Ideas for Addressing Bias
If given the right tools, bias can be overcome.
April 11, 2017
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Bias and the Election: What No One is Talking About
Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.
March 7, 2017
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Are Myths Stopping You From Engaging in Online Qualitative Research?
Online qualitative research is rapidly gaining in popularity, however, myths about it still abound.
February 6, 2017
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How to find the Right Online Qualitative Platform for You
Here are three simple criteria to help you evaluate online qualitative vendors and find the right one for your needs.
January 30, 2017
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