Andrew Jeavons

Director Analytics at Signoi

Andrew has worked in software technology and the market research industry in Europe, the USA and the Pacific Rim for over 20 years. He is a noted writer, speaker and thought leader. Most recently he served as CEO for Survey Analytics, a leading SaaS survey software company based in Seattle and Cincinnati. His current focus is the development of affordable advanced text analytic tools, he also serves as an advisor to Squark Surveys and Research Through Gaming.

Latest from Andrew Jeavons

Trust, Joy, Sadness and Fear: Primary Election Emotions in 2016

Analyzing the tweets of the main political players in the run up to 3 significant primaries.
March 15, 2016
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Deconstructing Twitter

Using a corpus of tweets from the NewMR social media study, Andrew Jeavons analyzes the underlying characteristics of Twitter.
August 13, 2015
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Safe Harbor: Is it safe?

There is a threat to Safe Harbor and it raises the specter of a world without a substantial Safe Harbor system
March 31, 2015
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Why Recall Must Die: Capturing the Point of Emotion

Most market researchers give little to no thought to their reliance on recall and, in doing so, fail to better understand respondents.
April 24, 2012
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The Power of Play

Understanding the power of games and how fundamental games are to human thought.
August 31, 2011
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Power To The People: Why Market Research Doesn’t Need Protectionism

Progress is always going on, and to decry something for which there is a need is simply not going to work. MR has to embrace change.
March 16, 2011
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The Firehose

Have you ever heard of the Twitter “firehose” or the “sprinkler”? If you have, you have probably been doing software development work on connecting t...
January 15, 2011
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Scraping By

Andrew Jeavons comments on recent articles and debates on web privacy.
November 4, 2010
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