health research

GLP-1 Is Not Just Shrinking the Grocery Basket — It Is Reshaping It

GLP-1s are reshaping demand—less snacking, more protein. AI interviews reveal why behavior is shifting and what scanner data misses.

Dom Wong
CEO and Co-Founder at Pogo
April 27, 2026
Read article

Amplifying the Patient Voice: Lessons for Conducting Rare Disease Market Research
Deep knowledge of the rare disease landscape amplifies patient voices, supports healthcare providers, and strengthens the overall care ecosystem.

Ellen Gordon, PhD
SVP Client Strategy & Growth at KJT
January 21, 2025
Read article

Elevating the Patient-Provider Conversation: A New Era in Healthcare Insights
Explore how patient-provider conversations unlock insights to revolutionize healthcare research, improve commercialization, and enhance patient outcomes.

Nicole Garberg
Head of Real World Evidence at KJT
December 17, 2024
Read article

Behavioral Data, AI, and the Rise of Robots: What’s Next?
Discover key industry leadership changes that signal growth and excellence. Explore Behavix, a new development in AI technologies.
September 16, 2024
Watch video

Pharma Insights Leaders Weigh In: The Future of Synthetic Data in Market Research
Explore the future of pharma market research with insights from industry leaders on synthetic data and AI. Discover strategies for data-driven decisions.

Reena Sooch
Partner and Head of Digital and AI at Day One Strategy
August 20, 2024
Read article

Greenbook Future List Spotlight: Karuna Banerjee
Explore Karuna Banerjee's blend of behavioral science & pharmaceutical research. Discover her recognition for storytelling & educational prowess in healthcare.

Karen Lynch
Chief Programming Officer at Greenbook
July 25, 2024
Read article

The “Long Covid” Impact to Consumer Behavior
Discover how the Covid-19 pandemic has transformed consumer behavior, reshaping attitudes and purchase decision-making. Explore the lasting impact on health and wellness.

Fitria Sabaruddin
Head of Research - Food Pod at Gojek
June 27, 2024
Read article

The Femtech Frontier: Embracing AI for Women's Health in 2024
Discover the future of Femtech and AI's role in empowering women's health decisions while navigating the ethical, privacy, and security considerations.

Gilad Barash
January 26, 2024
Read article

Rethinking Entrepreneurship for Mental Well-Being with Neil Seeman

Karen Lynch
Chief Programming Officer at Greenbook
September 28, 2023
Play Episode

The Changing Healthcare Landscape: How Will The Pharmaceutical Industry Participate?
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiring content to insights.

Karen Lynch
Chief Programming Officer at Greenbook
July 7, 2023
Read article

The Impact of Technology on Mental Healthcare
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiring content to insights.

Karen Lynch
Chief Programming Officer at Greenbook
June 2, 2023
Read article

How Consumer Behavior Toward CBD is Changing the Wellness Equation
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiring content to insights.

Karen Lynch
Chief Programming Officer at Greenbook
May 19, 2023
Read article

Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiring content to insights.

Karen Lynch
Chief Programming Officer at Greenbook
May 12, 2023
Read article

12 Behavioral Science Books Every Consumer Insights Professional Must Read
Discover the ultimate collection of top behavioral science books, essential for professionals in the insights industry.

Melina Palmer
CEO & Podcast Host at The Brainy Business
April 21, 2023
Read article

Digging Deeper: Behavioral Science & the Future of MRX

Karen Lynch
Chief Programming Officer at Greenbook
January 12, 2023
Play Episode

Optimizing Research Strategies with Behavioral Science

Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
December 22, 2022
Play Episode