Finn Raben — Greenbook
Finn Raben
Founder at Amplifi Consulting
A lifelong practitioner of evidence-based consultancy, Finn has always been a staunch advocate of the unique role data, insights and analytics play in guiding better business decisions. An alumnus of both boutique and multi-national research companies, educational institutions and global representative bodies, Finn has witnessed many transformational changes in the sector, and the impact a lack of rigour can lead to.
As a teacher of the new generation, a company advisor, a board member and the executive director of a Quality auditing company, Finn is now directly involved in assessing what successful digital transformation looks like, in our fast-evolving A.I. technology dependent world.
Latest from Finn Raben
A.I.: The Good, The Bad, The Ugly
AI is reshaping data and business structures. Will your transformation balance speed with rigor, trust, and authentic decision-making?
May 18, 2026
Life After Google
The repercussions of losing third-party cookies.
March 18, 2020
Big Data Complements Qual at Fusion 2019
A look into the upcoming ESOMAR Fusion event.
October 24, 2019
Global Market Research Report: A Tale of Two Industries
An analysis of the most recent Global Market Research Report.
October 3, 2019
A Fusion of Thick and Thin Data
Explore the latest thinking in qualitative and big data at ESOMAR Fusion
November 1, 2018
Ethics = Knowing The Difference Between What You Have A Right To Do And What Is Right To Do
Finn Raben of ESOMAR comments on ethics and privacy in the time of Cambridge Analytica: self-regulation, GDPR, the role of trade orgs, and more
May 4, 2018
The Value of MRX for Tech is in Our Experience
Call for cross-industry collaboration between MR and tech
April 16, 2018
ESOMAR at 70 – The future of research and insights associations
As it turns 70, ESOMAR reflects on how the market research industry has changed over the years and where it is heading in the future.
August 3, 2017