Fiona Blades — Greenbook
Fiona Blades
President and Chief Experience Officer MESH Experience
Don’t Grieve for Your Brand Ads, Use your Brand Purpose
Reframing marketing to adapt to times of crisis.
April 1, 2020
Latest from Fiona Blades
The Hidden Drivers of Persuasion in Retail Banking
How customer centricity can improve retail banking.
October 10, 2019
How to Choose the Right Data Source
Better evaluate consumers with a combination of data sources.
September 5, 2019
Benchmarks are an important part of our decision-making, choose them wisely.
August 14, 2019
If You Want Brand Growth, Use Experience Driven Marketing
Forget the 4 P’s, embrace a new approach – experience driven marketing.
June 10, 2019
The Retail Revolution: Success in the New Era
The retail experience of brick and mortars needs to transform from transactional to experiential.
April 29, 2019
What is the Real Human Meaning Behind Your Brand?
Exploring what community and messaging around brand purpose translates to in public perception.
April 9, 2019