Jackie Lorch — Greenbook
Jackie Lorch
Vice President, Global Knowledge Management at Dynata
Jackie Lorch has been with SSI since 1990. She was a member of the team which developed SSI’s first online panel and managed the panel for several years. In her current role, she conducts research on research in support of SSI client research objectives and quality best practices.
She is a frequent writer and speaker on research topics, especially on quality and the research participant experience, including at AMA, ARF, CASRO, ESOMAR and MRA Annual conferences.
Jackie is an ESOMAR Representative for the US and a member of the Board of Directors of the Marketing Research Institute International.
Artificial Intelligence and Machine Learning Emerging Methods: Few Signs of Change, but Plenty of Potential
Methods to keep an eye out for in market research.
February 17, 2020
Latest from Jackie Lorch
The Respondent Experience Time To Let Researchers Participate In Research
We will be better researchers if we’re also research participants ourselves. We’ll be more conscious of writing good questions.
December 21, 2015