consumer behavior — Greenbook
consumer behavior
The Greenbook Podcast
Heineken’s Mary Beth Jowers on Driving Insights-Led Change
KarenLynch
Chief Programming Officer at Greenbook
July 22, 2026
Partner Content
Your Claim Doesn't Live on a Survey Grid. It Lives on a Pack
Survey winners don’t always win on the shelf. Learn why testing claims on packaging reveals what truly drives shopper decisions.
BrentSnider
Managing Director of Global Business Development at Behaviorally
June 26, 2026
Behavioral Insights Academy The CMO Doesn’t Have a Marketing Problem. They Have a Prediction Problem
Why most consumer research was never designed to answer the only question that matters.
WilliamLeach
Founder / Mindstate Group at Mindstate Group
June 18, 2026
The Exchange When Consumer Behavior Moves Faster Than Your Business Model
AI is rapidly reshaping insights. Explore new analytics startups, infrastructure shifts, and changin...
May 27, 2026
The Exchange Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
May 20, 2026
Partner Content
GLP-1 Is Not Just Shrinking the Grocery Basket — It Is Reshaping It
GLP-1s are reshaping demand—less snacking, more protein. AI interviews reveal why behavior is shifting and what scanner data misses.
DomWong
CEO and Co-Founder at Pogo
April 27, 2026
Focus on APAC The Rise of Solo Consumers: Why Brands Must Redesign Value for an Individualized Economy
The rise of solo consumers is reshaping research and marketing. Brands must shift from household assumptions to smarter, insight-led support systems.
ParinyapornSrangsomwong
Head of IMC & Digital Marketing (CE) at Thai Samsung Electronics Co., Ltd
March 25, 2026
Market Research & Insights Careers The Power of Pattern Recognition: How Renee Reeves Built a Career in Market Intelligence.
From aspiring obstetrician to insights professional, Renee Reeves’ story reveals how science, curiosity, and purpose can shape a career.
BrianFowler
Senior Executive Director at Insights Career Network
February 23, 2026
Behavioral Insights Academy AI Learns Behavioral Science - ChatGPT, Please Buy Me a Party Dress
LLM shopping agents need more than algorithms. Learn how behavioral science and shopper insights can shape better AI buying experiences.
AshokSethi
Director at Behave Consulting P Ltd
February 20, 2026
Artificial Intelligence and Machine Learning
Partner Content
When Better Models Meet Better Data, Insights Finally Becomes Actionable
Actionable insights emerge when AI models and real-world data uncover the why behind consumer behavior, not just the what.
BrentSnider
Managing Director of Global Business Development at Behaviorally
January 19, 2026
The Exchange Why AI in Market Research Is Here to Stay
From digital twins to AI-led qual, market research is transforming fast. This episode cuts through h...
January 8, 2026
Consumer Behavior Ghosts of Holiday Research: What Past, Present, and Future Consumer Behavior Reveal
Unwrap how holiday behavior has changed from the 1950s to today’s tech-driven holidays and what insights pros need to prepare for next.
AshleyShedlock
Content Producer at Greenbook
December 15, 2025
Artificial Intelligence and Machine Learning
Partner Content
The New Insight Playbook for 2026: AI-Assisted, Human-Led
Insight teams are asked to do more with less. As 2026 nears, can AI reshape their structure, capacity, and strategic impact?
SamKillip
VP of Insights at Attest
December 8, 2025
Consumer Behavior GEO, from Search to Answers: The Shifting Landscape of Digital Consumer Journeys
From Gen Z to Boomers, passive meter data uncovers how generations navigate AI and search differently in the new digital landscape.
EnricCid
Director Product Innovation & Development at Bilendi
November 18, 2025
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GRIT Empowerment Isn’t a Tool. It’s a Partnership.
The DIY boom gave research speed but not clarity. Learn how aytm helps brands blend technology with expertise for smarter, strategy-driven insights.
StephanieVance
VP, Customer Experience & Research Strategy at aytm
November 17, 2025
Partner Content
From Chat to Checkout: Insights on the AI-Powered Shopper
From essentials to big buys, AI now guides every shopping stage. Conveo’s study uncovers how generative AI is transforming consumer behavior.
EmilyKavanagh
Marketing & Growth at Conveo
November 11, 2025
Consumer Behavior TikTok Shop is the New Black Friday: Urgent, Addictive, and Changing How We Buy
TikTok is turning scrolling into spending. Holiday shopping intent on TikTok Shop jumped to 83% in 2025, blurring entertainment and e-commerce.
GraceKaz
Marketing Manager at Panoplai
November 4, 2025
Artificial Intelligence and Machine Learning When AI Learns to Think Like Us: The Rise of Behavioral Intelligence
At IIEX.AI, leaders revealed how behavioral science and AI merge to scale empathy, predict behavior, and drive more human-centered insights.
AshleyShedlock
Content Producer at Greenbook
November 3, 2025
CEO Series Entrepreneurs in the Lying Economy: How Early Studies Uncovers Hidden Consumer Truths
Discover how Early Studies’ “Future Perfect” approach uncovers hidden truths in the “lying economy” ...
October 23, 2025
Behavioral Insights Academy How the Next Wave of AI Can Transform Research and Insights
AI unites predictive, suggestive, and generative insights to create data-driven, continuously improving campaigns built on rapid, evidence-based creat...
ThomasRamsøy
CEO & Chief Science Officer at Neurons
October 17, 2025
The Greenbook Podcast
Future of Insights in Latin America with Visa’s Paula Guarín
KarenLynch
Chief Programming Officer at Greenbook
October 2, 2025
The Greenbook Podcast
Building Insights & Trust at SimpliSafe with Bethan Blakeley
KarenLynch
Chief Programming Officer at Greenbook
September 4, 2025
Data Science Synthetic Data – Introduction, Benchmarking Synthetic Data Quality: Metrics and Model Performance
Synthetic data is transforming market research with scalable, private, and cost-effective solutions, but fidelity and utility must be rigorously bench...
AbhishekBhatia
Associate Director, Primary Research at Acuity Knowledge Partners
August 1, 2025
The Prompt Redefining the Research Stack: How AI and Synthetic Data Are Reshaping Insight Generation
AI is redefining market research—ushering in an intelligence era focused on high-quality insights, scalable rigor, and trusted data-driven decisions.
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LindsayFordham
SVP of Product at Cint
July 11, 2025
Consumer Behavior Safe, Small, Selective: The New Consumer Code
Consumers seek refuge in “Microenvironments” to escape digital overload. Learn how brands can simplify, connect authentically, and support emotional w...
SilviaGatti
Senior Consultant at We Live Context
July 4, 2025
The Greenbook Podcast
Megan Ruxton on Mixed Methods in Market Research
KarenLynch
Chief Programming Officer at Greenbook
June 27, 2025
CEO Series Testing in the Wild: How Orchard’s Real-World Research is Disrupting Traditional Surveys
Orchard CEO Rashed Chowdhury shares how real-world testing on platforms like TikTok is reshaping con...
June 19, 2025
Advertising and Marketing Research Starbucks, Hoping for Growth
Starbucks’ brand faces a dual challenge: nostalgia-driven marketing and declining reputation. Can its revival plan reconnect with core brand drivers?
KenRoberts
Chief Innovation Officer at Forethought
June 13, 2025
Consumer Behavior The Sustainability Paradox and How to Overcome It Using Insights From Consumer Psychology
Brands that overemphasize sustainability risk underperformance—slowing progress toward real impact. Explore the paradox holding back green marketing.
DurkBosma
Head of Thought Leadership at Future of Food Institute
June 6, 2025
Advertising and Marketing Research How Social Media Communities and Influencers Are Reshaping Market Research
Influencer-led communities are reshaping insights by enabling real-time polling and engagement with niche, always-on digital consumer groups.
KateFinley
Founder at Belle Communication
June 3, 2025
Generational Insights How to Run Effective Focus Groups for Gen Z (With Real Examples)
Learn how to design Gen Z-friendly focus groups using flexible formats, creative tools, and real examples that unlock honest, actionable insights.
AshleyShedlock
Content Producer at Greenbook
May 30, 2025
Research Methodologies Cultural Insights: Navigating Cross-Cultural Research During Key Vacation Seasons
Is holiday-season research still risky? Explore how globalization and mobile-first surveys are reshaping cross-cultural research timing and response s...
RamonaDaniel
Cultural Insights & Research Strategy at Twenty3
May 23, 2025
Behavioral Insights Academy Behavioral Science in Action: How AI is Helping Shoppers See, Shop, and Select Smarter
AI and behavioral science are reshaping how we understand consumer decisions—making insights more predictive, precise, and powerful at the moment of p...
BrentSnider
Managing Director of Global Business Development at Behaviorally
May 20, 2025
Consumer Behavior Vacation Mode: How Consumer Behavior Shifts During Summer and What That Means for Insights
Explore how summer shifts consumer behavior, spending, and research needs—plus key opportunities and strategies for brands and insights teams.
EllenBrain
Senior Insight Executive at STRAT7 Researchbods
May 9, 2025
CEO Series Industry Legend Diane Hessan: From Market Research Disruptor to Portfolio Leader
Diane Hessan shares how she transformed market research by pioneering online communities, reshaping ...
May 8, 2025
Focus on LATAM Empowering the Future: A Conversation with Anne-Sophie Damelincourt, President of ESOMAR
Anne-Sophie Damelincourt shares how LATAM researchers can engage globally and why she champions the ...
May 8, 2025
Focus on LATAM Back to Tape: Why the Cassette Revival Is Thriving in Argentina’s Music Scene
Cassettes are making a nostalgic comeback in Argentina’s indie and punk scenes—offering artists and fans a tangible, emotional connection to music.
MelodySciumbata
April 21, 2025
Grow Your Insights Business The Critical Need for Integrated Market Research Operations in 2025
Integrated MROps streamline research, boost agility, and unify data with AI-driven insights—empowering brands to scale and stay ahead in a fast-moving...
DanielLewis
Manager, Partnerships and Marketing Initiatives at Tooliqa Inc.
April 21, 2025
Advertising and Marketing Research Go Where Your Consumers Live: Unlocking Social Media as a Real-World Market Research Laboratory
Unlock real-time consumer insights by using social media as a digital lab to bridge the say-do gap and power more accurate, behavior-based market rese...
JordanNeve
Client Strategy and Insights Manager at Orchard
April 18, 2025
Focus on APAC Boost Your Brand in 3 Moves: The Power of Paid, Earned, and Owned Media in Digital Strategy
Mastering Paid, Earned & Owned Media is key to capturing attention. Learn how to blend strategies and track KPIs to drive impact across platforms.
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NinaPascual
Senior Insights and Analytics Business Partner at FrieslandCampina
March 26, 2025
The Exchange Standing Out in a Crowded Market: The Power of Effective Marketing
Susan Griffin & Lenny Murphy discuss market research trends, AI’s impact, and how clear value propos...
March 19, 2025
Focus on LATAM Why Paying in Installments Matters in LATAM
Installment payments shape Latin American consumer culture, boosting sales while businesses navigate credit risks, inflation, and economic volatility.
IsabelaSangiorgi
Research Associate and Community Lead at 10k Humans
March 19, 2025
Research Methodologies Leveraging Google Trends for Smarter Market Research and Business Growth
Enhance market research with Google Trends. Analyze consumer behavior, search trends, and audience insights to make informed, data-driven business dec...
AshleyShedlock
Content Producer at Greenbook
March 18, 2025
Research Methodologies Revolutionizing Marketing and Ad Agencies: Embracing Early and Iterative Approaches in Modern Market Research
Boost agility and reduce risk with iterative testing. Learn how to vet ideas before production, pivot quickly, and implement effective testing strateg...
KristineKliewer
Senior Production Design Manager at Orchard Insights
March 14, 2025
The Exchange Tech Meets Retail: Omni-Channel Shopping and AI Disruption
Explore trends in consumer behavior, AI in market research, omni-channel shopping, and emerging tech...
February 28, 2025
Research Methodologies Understanding Multivariate Analysis: A Practical Example
Discover how multivariate analysis (MVA) helps businesses identify patterns, optimize marketing, product development, and customer engagement strategi...
KarenLopez
Content Writer at Marketing Digest
February 28, 2025
Generational Insights What Makes Zoomers Different? 7 Ways Gen Z Redefines the Norm
Discover how Gen Z's digital fluency and shifting priorities are reshaping business, marketing, and work. Adapting to these trends keeps companies rel...
KarenLynch
Chief Programming Officer at Greenbook
February 27, 2025
Behavioral Science Beyond Words: Unveiling Behavioral and Emotional Insights Through Technology
Bridge the gap between traditional research and behavioral analysis to uncover deeper insights into emotions, motivations, and subconscious influences...
AshleyShedlock
Content Producer at Greenbook
February 24, 2025
The Greenbook Podcast
Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights
KarenLynch
Chief Programming Officer at Greenbook
February 20, 2025
Healthcare Insights Edge Why Healthcare Providers Need to Understand Attachment Styles (Part 1)
Discover how attachment styles improve patient-provider communication, enhance health outcomes, and reveal consumer behavior drivers for personalized ...
JanaRosewarne, PhD
Research Consultant at KJT
February 18, 2025
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