# Allan Fromen

Allan Fromen is a research consultant, who uses market insights to help companies successfully differentiate themselves and grow their business. He is currently working at the technology research firm IDC as a Vice President and Consulting Partner, where he leads the Global Buyer Behavior Practice, with a focus on integrating custom primary research insights with analysts’ industry expertise. Prior to IDC, Allan held leadership positions at IBM, Thomson Reuters, and GfK. Allan has an MS and PhD in Industrial/Organizational Psychology and is a recipient of the Great Mind award from the Advertising Research Foundation (ARF).

## Latest from Allan Fromen

[Consumer Behavior](/content/insights/consumer-behavior/index.html) [**Do Respondents Even Understand Our Surveys?**](/content/insights/consumer-behavior/do-respondents-even-understand-our-surveys/index.html)

Language can be imperfect. How often does the receiver of a message truly understand it exactly as the sender intended?

May 20, 2016

[Read article](/content/insights/consumer-behavior/do-respondents-even-understand-our-surveys/index.html)

[Brand Strategy](/content/insights/brand-strategy/index.html) [**What Marketers Can Learn From The Trump Campaign**](/content/insights/brand-strategy/what-marketers-can-learn-from-the-trump-campaign/index.html)

Trump has demonstrated the impressive power of emotion, and it is a lesson marketers would do well to remember.

February 2, 2016

[Read article](/content/insights/brand-strategy/what-marketers-can-learn-from-the-trump-campaign/index.html)

[Research Methodologies](/content/insights/research-methodologies/index.html) [**Heal Thyself! When Will Market Research Get Serious About Sample Quality?**](/content/insights/research-methodologies/heal-thyself-when-will-market-research-get-serious-about-sample-quality/index.html)

Sample quality from online panels is an issue everyone knows about but no one wants to address.

August 11, 2015

[Read article](/content/insights/research-methodologies/heal-thyself-when-will-market-research-get-serious-about-sample-quality/index.html)

[Research Technology (ResTech)](/content/insights/research-technology-restech/index.html) [**Big Data’s Big Hype – Why Big Insights Are So Elusive**](/content/insights/insights-technology/big-data8217s-big-hype-8211-why-big-insights-are-so-elusive/index.html)

The road to Big Data is paved with the challenging work of cleaning, preparing, and integrating systems that were designed in silos.

June 11, 2015

[Read article](/content/insights/insights-technology/big-data8217s-big-hype-8211-why-big-insights-are-so-elusive/index.html)

[Insights Industry News](/content/insights/insights-industry-news/index.html) [**How to Turn A Customer Disaster into Customer Delight**](/content/insights/insights-industry-news/how-to-turn-a-customer-disaster-into-customer-delight/index.html)

In this new world of short attention spans and commoditized pricing, the experience you deliver is what makes or breaks your business.

March 19, 2015

[Read article](/content/insights/insights-industry-news/how-to-turn-a-customer-disaster-into-customer-delight/index.html)

[Research Technology (ResTech)](/content/insights/research-technology-restech/index.html) [**Can Neuroscience Save the Market Research Industry?**](/content/insights/insights-technology/can-neuroscience-save-the-market-research-industry/index.html)

We are on the cusp of cracking the unconscious, and accelerating market research into a new dawn of innovation, creativity, and relevance.

December 8, 2014

[Read article](/content/insights/insights-technology/can-neuroscience-save-the-market-research-industry/index.html)

[Research Technology (ResTech)](/content/insights/research-technology-restech/index.html) [**The Promise and Peril of Big Data**](/content/insights/insights-technology/the-promise-and-peril-of-big-data/index.html)

Big Data holds tremendous promise and opportunity to those that wield it responsibly.

October 3, 2014

[Read article](/content/insights/insights-technology/the-promise-and-peril-of-big-data/index.html)

[Research Methodologies](/content/insights/research-methodologies/index.html) [**The Upside to the Facebook and OkCupid Experiments**](/content/insights/research-methodologies/the-upside-to-the-facebook-and-okcupid-experiments/index.html)

Ethical concerns with big data analytics are outweighed by enthusiasm for greater insights and optimism for potential new discoveries.

August 14, 2014

[Read article](/content/insights/research-methodologies/the-upside-to-the-facebook-and-okcupid-experiments/index.html)