diy research

GRIT The Expanding Constellation of Insights Collaborators

Insights no longer flow top-down. GRIT data shows a connected, data-literate ecosystem where analytics, marketing, and research collaborate to learn.

Rick Kelly
Chief Strategy Officer at Fuel Cycle
November 17, 2025
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The Greenbook Podcast

How a DIY Spirit Took Michelle Finzel from Small Business to DAP Global

Karen Lynch
Chief Programming Officer at Greenbook
August 21, 2025
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GRIT Tech-First, Client-Centric: The Full-Service Model Comes of Age

Full-service research is evolving—tech-driven, modular, and client-centric. Discover why it’s now the dominant strategy in today’s insights landscape.

Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
June 6, 2025
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Greenbook Company News What We Learned at IIEX North America 2025: AI, Agility, and the Future of Insights

Key takeaways from IIEX NA 2025 with insights from Kraft Heinz, Estée Lauder Companies, Nestlé, Capital One, & more on AI, consumer trends, & research...

Ashley Shedlock
Content Producer at Greenbook
May 14, 2025
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Behavioral Science Beyond Words: Unveiling Behavioral and Emotional Insights Through Technology

Bridge the gap between traditional research and behavioral analysis to uncover deeper insights into emotions, motivations, and subconscious influences...

Ashley Shedlock
Content Producer at Greenbook
February 24, 2025
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Research Methodologies Four Ways to Make Inclusive Research Lead to More Accurate Insights

Boost research accuracy with inclusivity: focus on accessibility, multilingual options, varied data collection, and diverse teams for insights that tr...

Adam Probolsky
President at Probolsky Research
November 8, 2024
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Focus on APAC How to Be a Digital Boss Without Burning a Hole in Your Pocket?

Explore the best digital tools for market research, from video-capturing to AI chatbots, find out how these tools can revolutionize your research pres...

Monika Karamchandani
Group Leader - Consumer Science - Chocolates AMEA at Mondēlez International
April 10, 2024
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GRIT A Permanent Pivot or Temporary Transition? A Post-Pandemic Review of the Insights Industry

The roles of corporate researchers and external suppliers continue to evolve in the wake of the pandemic, especially regarding DIY tools, analytics, a...

Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
October 9, 2023
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Focus on APAC Strengthening B2B Relationships through Engagement

Improving B2B relationships in the post-Covid world.

Colin Wong
Principal Consultant at Insights Heroes
June 22, 2022
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The Greenbook Podcast How to Deliver Quality Insights in a DIY World

Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
April 21, 2022
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Research Methodologies Why It’s Time for Insights Professionals to Take Their Research In-House

The wide-ranging benefits of bringing your market research in-house.

Jeremy King
CEO at Attest
March 31, 2022
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Research Methodologies Healthcare DIY Needs a Partner to Check Its Vital Signs

Conducting & designing successful DIY market research in healthcare.

Jenny Klenke
Vice President of Consumer Experience at Simply Strategy
March 17, 2022
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DIY Research Putting the Search in Market Research: The Vital Importance of SEO to Insights

Integrate SEO into your communications strategy from the outset.

Simon Dunn
Creative Director at Keen as Mustard Marketing
October 29, 2021
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Focus on APAC 7 Reasons Why Brands are Adopting Research Technology

Brands are turning to research tech to obtain consumer insights.

Sej Patel
Country Director (ANZ) at Toluna
October 27, 2021
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DIY Research Six Ways Insights Teams Lose Valuable Knowledge

Lost Data is a Universal Business Challenge.

Scott Litman
Cofounder & Managing Partner at Lucy
August 16, 2021
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Brand Strategy Aligning Department and Organizational Goals with LeapFrog/VTech

Insights success at the top children’s educational toy company.

Gregg Archibald
Managing Partner at Gen2 Advisors
June 23, 2021
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