politics

The Politics of Polling: A Deep Dive with Clifford Young

Karen Lynch
Chief Programming Officer at Greenbook
September 2, 2024
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The Venezuelan Elections And Its Implications

Explore how Venezuela’s recent elections impact market research, affecting consumer behavior, investment strategies, and business operations across LA...

Kerry Hecht
Founder and CEO at 10k Humans
August 12, 2024
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Desirée Rogers Executive Insights

Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader.

Rudly Raphael
CEO/Founder at Eyes4Research
April 7, 2021
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The Troubling Legacy of the 2020 Election Polls

Why did the U.S. election pollsters get it wrong again? Can political polling learn from the past?

Terry G.
Partners at Customer Experience Partners, LLC.
February 19, 2021
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Why Capability Trumps Character for Supporters of the US President

What do supporters of Donald Trump value in a President? Tim Bock breaks down the data.

Tim Bock
July 20, 2017
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What’s in Store for International Research?

An American residing in Britain shares their thoughts on the state of market research in the UK.

Julie Aebersold
March 27, 2017
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Sentiment Analysis is Simple (a Trump’s Tweets Example)

Sentiment analysis allows you to quickly gauge the mood of the responses in your data.

Chris Facer
March 1, 2017
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Facts Remain Stubborn Things

For researchers, the goal is to get the facts right, to provide the right intelligence to make the best decision.

Kevin Lonnie
Founder & CEO at KL Communications Inc
February 2, 2017
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How I Beat The Pundits and Predicted A Trump Presidency

Allan Fromen predicted a Trump presidency and out-forecasted all the experts. Or did he?

Allan Fromen
January 23, 2017
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Trump Ads Won the Election (and what marketers and advertisers can learn from it)

Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.

Sharon Dexter
Project / IT Manager at Greenbook
January 20, 2017
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What’s Really Wrong With Polling?

Whatever your politics, we think you’ll agree that Tuesday’s election results were stunning. What can we learn from that?

Tom H.C.
November 11, 2016
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Who Are You Voting Against?

Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least?

Tom H.C.
November 8, 2016
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Cat Polling To Replace Traditional Political Polling

Canadian polling & market research agency Zinc Tank is pleased to announce the launch of its Pet Electoral Tracking Study (PETS) on April 1.

Brian Singh
Founder & Managing Director at Zinc Tank Inc
March 31, 2014
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What Wisdom Of What Crowds?

People who really care about the wisdom of the crowds need to think beyond social filtering to gain insights that matter.

Neil Seeman
November 20, 2013
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Cartograms: A Visualization Technique for Researchers

As market researchers seek out better visualization techniques, it is worth investigating the cartogram.

Jeffrey Henning
Chief Research Officer at Researchscape
November 15, 2012
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Is Social Media Data Predictive? A Comparison Of Polls & Sentiment Analysis

Malcolm De Leo has been doing a bang-up job lately of using social media analysis as a tool to understand current events.

Malcolm De
November 2, 2011
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