automation — Greenbook
automation
Artificial Intelligence and Machine Learning Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights
Explore how agentic and conversational AI are reshaping market research through AI moderation, conve...
June 8, 2026
Artificial Intelligence and Machine Learning How AI Is Reshaping Market Research Without Replacing Human Insight
AI is accelerating market research, but human insight remains essential. Discover why empathy, context, and judgment still give data meaning.
Johnbosco Ejiofor
Guest Author/ Blogger at PR 2day
June 1, 2026
Artificial Intelligence and Machine Learning AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
May 11, 2026
Focus on APAC Digital Empathy: When Technology Stops Being Cold and Starts Being Kind
Speed alone makes CX feel cold. Discover digital empathy, designing tech that builds trust, confidence, and inclusion beyond faster interfaces.
Lolitta Suffian
Senior Vice President, Customer Experience at Bank Simpanan Nasional
April 22, 2026
Focus on APAC Insight at the Speed of Business: The Shift from Static Measurement to Continuous Intelligence
Continuous intelligence helps B2B teams inform decisions earlier, build trust, and turn insights into action using Always-On listening and AI.
Peter Harris
CEO at Advantage Group International
February 11, 2026
The Exchange The Inflection Point: AI Integration, Data Revolution, and What's Next
Discover how AI, automation, and data platforms are transforming research, retail, and wellness into...
January 28, 2026
Data Science Supercharging Research with AI Analysis Tools
Explore how AI-powered tools like Compeers AI, DeepSights, and CoLoop are transforming data analysis...
October 21, 2025
\
GRIT The Sea Change Is Here: Adapt or Get Left Behind
The insights industry is undergoing a seismic shift—AI, M&A, and tech-led models now define survival, growth, and dominance in a tighter budget era.
OD
Oaklins DeSilva+Phillips
at Oaklins DeSilva+Phillips
June 6, 2025
Research Methodologies The Role of Decision-Driven Insights
Despite AI and big data, insights remain vital. Learn how to elevate its role as a strategic copilot in decision-making for stronger business impact.
Nick Graham
Founder at Vertemis
March 5, 2025
\ \ \
GRIT The Rise of Full-Service Research Suppliers
Businesses seek comprehensive insights quickly, driving demand for full-service research suppliers who can efficiently handle all data needs in one so...
Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
October 29, 2024
\ \ \
GRIT The Automation Era: The Rise of AI in Qualitative Research
AI integration is revolutionizing qualitative research and shaping the industry's future by using AI tools for efficient analysis and personalized ins...
Laura Pulito
Vice President of Research at Recollective Inc.
May 28, 2024
Data Quality, Privacy, and Ethics The Importance of Automation for Knowledge Management
No matter what an organization specializes in, there are certain frustrations that show up across the board. One of the biggest is the amount of time ...
Luke Burns
Director of Customer Success at Lucy
October 3, 2022
Research Methodologies Using Data Science to Trust but Verify
Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...
Bonnie Breslauer
Chief Customer Officer at DISQO
September 6, 2022
Inclusive Insights Is Research Having Its Own Creativity Crisis?
The importance of human creativity in market research and insights.
Tim Wragg
Global CEO at Hall & Partners
August 29, 2022
Artificial Intelligence and Machine Learning Choosing Between AI Insights Platforms
Four core questions to consider when choosing an AI insights platform.
Scott Litman
Cofounder & Managing Partner at Lucy
August 15, 2022
Executive Insights Our Future With Automation and Robotics
The automation wave and how it benefits consumers.
Rudly Raphael
CEO/Founder at Eyes4Research
August 5, 2022
Consumer Behavior Five Customer Experience and Market Research Predictions for 2022
Alchemer’s 2022 predictions emphasize the growing importance of CX.
Chris Benham
CMO at Alchemer
January 10, 2022
Focus on APAC Bridging the Automation Gap to Meet Today’s Insights Demands
How do we bridge the data collection and automation gap in MR?
Jessica Murdoch
VP of ANZ Sales and Customer Success at Cint
December 22, 2021
Consumer Behavior Understanding the Scope and Pitfalls of End-to-End Insights Automation
Automating the data collection process can help companies.
Greg Dunbar
EVP, Enterprise Solutions at Clint
August 16, 2021
DIY Research 5 Ways To Optimize Your DIY Surveys To Reduce Respondent Dropout
Optimize DIY surveys to make them more effective and strengthen data.
Steve Wigmore
Director of Agile Solutions, Profiles Division at Kantar
August 9, 2021
Research Methodologies Does Postal Still Have a Role To Play In Market Research Data Collection?
Postal has a place when conducting market research data collection.
Martin Cawley
Associate Director at Sample Answers Ltd
June 29, 2021
Insights Industry News Doing More With Less – Identifying Opportunities For Operational Innovation
Operational innovation frees up researchers and resources to spend time on the things that matter most.
Shifra Cook
CEO and Founder at Particity
March 25, 2021
Artificial Intelligence and Machine Learning Automation vs. Uploading, How to Make an Insights Engine Effortless
“Insights professionals do not have the time to take on the laborious and meticulous effort of tagging and categorizing content” so stop doing it.
Dan Mallin
CEO at Lucy
February 15, 2021
Insights Business Growth How BMO Enhanced Marketing Decision Making With Automated Research
How BMO’s easy-to-use and efficient research tools ensure they can continue to keep up with their business, their market, and their customers.
Methodify by
January 28, 2021
Artificial Intelligence and Machine Learning Three Trends That Will Define Market Research in 2021
Can you guess which 3 tech ‘trends’ “will be particularly important as many organizations look to realign costs and spending?”
AL
Alessia Lamonaca
Director of Marketing at Medallia LivingLens
January 25, 2021
Data Quality, Privacy, and Ethics Ensuring Data Quality Through Survey Design
Here are some must-read tips to help you with good survey design, even if a template isn’t available.
Debbie Senior
VP, Global Products and Automation at Toluna
November 23, 2020
The Need for Speed Driving Data Visualization
Quickly understanding data is key to giving companies a real advantage in an increasingly competitive world.
Ron Ruffinott
VP, Head of Research Solutions at Toluna
November 9, 2020
Research Methodologies Pictures Speak Louder Than Words
How visual metaphor elicitation can capture consumers’ mental shortcuts and unconscious motivations.
Steven Naert
October 1, 2020
CEO Series Interview With Juan José Mora of Atlantia Search
How Juan José Mora, CEO of Atlantia Search, built an effective portfolio of products.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
September 30, 2020
Microbrands and Macrostrategy in Market Research
A piece by our editors, Lenny and Larry, on the rise of Microbrands and how their growth will change market research.
Lenny Murphy
Co-Editors at GreenBook Blog
June 26, 2019
Artificial Intelligence and Machine Learning IIeX North America 2019 – Key Research Trends with Food for Thought
Joseph Chen gives a client perspective walk-through of key takeaways from IIeX North America 2019.
Joseph Chen
Insights Lead at Mondelēz International
May 24, 2019
Research Technology (ResTech) The Robots are Coming: Look Busy!
How do you thrive in an AI world?
Amy Knowles
Senior Vice President at research strategy group
April 30, 2019
A Market Research State of the Nation Review
Significant trends around the global economy, automation/AI, pricing, and client demands are affecting MR.
Ray Poynter
Managing Director at The Future Place
February 5, 2019
Artificial Intelligence and Machine Learning The Future of Market Research and Insights is Passive Data Collection
Don’t be threatened by passive data collection, as it is meant to complement, not compete with reported data
Christopher Boon
SVP of Enterprise Solutions Group at Dstillery
October 15, 2018
Research Technology (ResTech) Artificial Intelligence and the Future of Marketing Analytics
New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically.
Michael Wolfe
August 21, 2018
CEO Series Gaining Insights Into Change Across Healthcare
US healthcare changes are forcing change in healthcare research.
Steve Orlick
August 1, 2018
CEO Series 4 Things I Learned at IIeX North America 2018
IIeX this year showcased themes that are changing research now.
Ray Fischer
July 31, 2018
Automation can play an important role in the delivery of cost-effective and fast information for marketing decision making.
Leslie Albright
at Confirmit, Delvinia
July 23, 2018
Research Technology (ResTech) How AI Can Amplify Your Marketing
AI is leading a digital transformation for marketing and research in multiple ways
Maor Daniel
July 16, 2018
Research Technology (ResTech) 10 Ways Sample Companies Should be Using Automation
Sample automation is a great potential tool for improving survey processes but is underutilized
JD Deitch
Chief Operations Officer at Cint
June 14, 2018
4 Reasons Business People Make Decisions Without Doing Research—and the Remedy
Combining automation and industry proven methods for smarter, faster decisions
Peter Shafer
Business Consultant at RSSL Advisory LLC
June 4, 2018
Behavioral Science Five Thought Provoking Take-Outs from IIeX Behaviour 2018
Missed IIeX Behaviour last week? Get caught up with this overview of the event.
Dipesh Mistry
Senior Research Executive at Northstar Research
May 18, 2018
Research Methodologies The Fastest Way to the Deepest Insights: The Automation of Behavioral Science
Combining sound theory & new measurement tools for market research success
Dr. Aaron
Founder & CEO at Sentient Decision Science
May 1, 2018
Insights Industry News The Dark Side of Fairy Tales
Discussion on the negative effect of AI and automation on the market research industry.
Steve Needel,
March 27, 2018
AYTM Automation Makes Research 3x Cheaper & 12x Faster
Origin CBI adopted automation for their consumer motivation profiling tool
Lev Mazin
CEO at AYTM
March 22, 2018
JUST EAT Optimizes Advertising Through Quick Concept Testing
Toluna utilized automated ad testing for a JUST EAT marketing campaign
Janice Caston
EVP Marketing at Dynata
February 22, 2018
Research Technology (ResTech) A Match Made in Heaven… and Other High-Dimensional Spaces
Embraising AI as a tool to extract deep human insights and provide real value from big data.
Taejin In
February 13, 2018
What will happen to Market Research in 2018?
Hottest topic, biggest disappointment, & rising threat in insights
Ray Poynter
Managing Director at The Future Place
January 17, 2018
Artificial Intelligence and Machine Learning GRIT Sneak Peek: The Top Challenges & Opportunities in Research
A sneak peek at the Top Challenges & Opportunities section of the upcoming Q3-Q4 2017 GRIT Report.
Jon Puleston
Vice President - Innovation at Lightspeed Research
January 8, 2018
Research Methodologies Programmatic Sampling: The Basics
Learn the ins and outs of programmatic sampling from APIs to automation and data mapping.
JD Deitch
Chief Operations Officer at Cint
December 18, 2017
Sign In - Google Accounts
Sign in with GoogleSign in with Google. Opens in new tab