Mark Michelson — Greenbook

Mark Michelson

Mark Michelson is the Executive Director and co-founder of the Mobile Marketing Research Association (MMRA), a global trade organization that advocates the use of mobile devices to understand opinions and behaviors of consumers, shoppers and B2B audiences. In addition to founding MMRA, Mark also co-founded the Mystery Shopping Providers Association (MSPA) and has served on the board of the Qualitative Research Consultants Association (QRCA).

Mark's experience as a market researcher includes 30 years of developing and implementing strategic marketing research programs for many of the world’s leading brands in a variety of industries including technology, food service, healthcare, retail and CPG. Mark is also President/CEO of Threads Qualitative Research (www.threadsqualitative.com), a global qualitative consultancy with partner offices in 22 countries.

Let’s Not Dismiss Mobile Or Digital In-Store Just Yet...

The rapid adoption of smartphones is providing new ways for researchers to better understand consumers and their behavior in store.

Published on May 12, 2015

Read article

Top Authors