Peter Zollo

Peter Zollo is Co-Founder of Collaborata, the market-research marketplace, which brings collaboration and co-funding to the marketing-research industry. They enable clients and suppliers to connect with each other in order to shape projects, while sharing the results and costs.

He is the founder and former CEO of TRU, the firm that contemporized youth insights. He exited the business in 2013, after a global expansion into 40 markets and an acquisition by WPP/Kantar.

Latest from Peter Zollo

7 Ways to Level the Playing Field with the Giant Research Firms

Learn how small research agencies can compete with market research “global giants”.
January 3, 2018

Yes: Corporate Researchers Will Speak

Don’t miss out! There’s still time to join the “Corporate Researchers Speak: How to Engage & Sell Us” Collaborata study.
December 13, 2017

Growing the Industry by Funding More Research: Part Nine

Learn about two insights projects currently offered on Collaborata, the market-research marketplace.
December 5, 2017

Growing the Industry by Funding More Research: Part 8

Collaborata is the first platform to crowd-fund research, saving clients upwards of 90% on each project. Learn about their latest project.
November 9, 2017

What’s Hot on Collaborata

Profiling two projects currently funding on market research marketplace Collaborata.
August 17, 2017

Growing the Industry by Funding More Research – Part Seven

Collaborata highlights projects that are currently funding on their crowdsourcing platform.
June 8, 2017

Growing the Industry by Funding More Research – Part Six

Collaborata highlights projects that are currently funding on their crowdsourcing platform.
April 6, 2017

Growing the Industry by Funding More Research – Part Five

Collaborata highlights projects that are currently funding on their crowdsourcing platform.
January 12, 2017

Growing the Industry by Funding More Research, Part Four (Netflix Viewership Data)

Thanks to Luth Research’s proprietary ZQ Intelligence™ technology, Netflix viewership data is now available.
November 22, 2016