# Jeff Reynolds

### President & Chief Operating Officer at Lieberman Research Worldwide

As LRW’s president, Jeff Reynolds executes the company’s so what? business strategy that has propelled it to industry leadership. Jeff has over 20 years of marketing, consulting and academic expertise, having advised management teams in the U.S., Europe, Latin America and Asia on strategy, branding, product development and operations. He has extensive expertise in the retail, pharmaceuticals, packaged goods, financial services, and technology sectors with former positions in consulting, packaged goods and politics.

## Research Methodologies

### Traditional Tracking Looks Like a Taxi Cab in an Uber World

Data flows instantaneously in our new world, causing traditional insights to appear stale and awkward. Traditional tracking is outdated.

March 16, 2015

[Read article](/content/insights/research-methodologies/traditional-tracking-looks-like-a-taxi-cab-in-an-uber-world/index.html)

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