Olivier Blanchet

Chief Executive Officer at PRS IN VIVO

Olivier is the CEO at PRS IN VIVO, leading innovation and marketing. Olivier is an FMCG expert for both moments of truth: shopper and consumer, working on restaging and innovation initiatives for both start-ups and global companies. Olivier is also an enthusiastic behavioral science practitioner.

3 Reasons Why Measuring Behaviour over Purchase Intent Sells More Products

Applying a “Behavior First” approach to purchase intent.

February 24, 2022
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How to Remain Competitive in a Context of Rising Raw Material Prices and Rising Wages?

Adapting to inflation while keeping consumers happy.

February 17, 2022
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