# Dana Kim

### Founder & CEO [Highlight](/content/company/Highlight/index.html)

## How to Build Confidence into Every Product Launch (& Relaunch)

Great products start with real consumer insight. Learn why product research is essential to reduce failure, waste, and costly missteps.

**Published on:** January 5, 2026  
[Read article](/content/insights/product-development/how-to-build-confidence-into-every-product-launch-relaunch/index.html)

### Latest from Dana Kim

## 10 Things We Learned While Building an Agile Research Platform

High-growth market research tech startup learned important practices.

**Published on:** August 2, 2021  
[Read article](/content/insights/10-things-we-learned-while-building-an-agile-research-platform/index.html)