Stefanie Francis

Founder & CEO at Hootology

Stefanie Francis is the founder and CEO of Hootology, a market research platform with tools leveraging genAI to make qualitative research more trustworthy at scale.

Articles

Artificial Intelligence and Machine Learning Know Your Dealer: Where is Your Speed Coming From?

Learn why trusted AI insights require structured data, human verification, and research rigor, not just faster dashboards.

July 9, 2026

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Top Authors

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Karen Lynch

Chief Programming Officer at Greenbook

Jeffrey Henning

Chief Research Officer at Researchscape

Ashley Shedlock

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Colin Wong

Principal Consultant at Insights Heroes

Jamin Brazil

Chairman & CEO at HubUX

William Leach

Founder / Mindstate Group at Mindstate Group

Ed Keller

Executive Director at Market Research Institute International (MRII)