Quantitative Research

Quantitative market research collects and analyzes numerical data to understand patterns and trends. Using methods like surveys and structured questionnaires, it provides statistically significant insights to inform business decisions.

Meeting the Moment in Online Quantitative Research
Explore how leading platforms are transforming online quantitative research to tackle data quality, ...
June 6, 2025

5 Examples of Quantitative Research Methods & When to Use Them
Quantitative research uses stats to analyze data, uncover patterns, and test hypotheses. Learn 5 key methods and when to apply them for impactful insights.
Ashley Shedlock, Content Producer at Greenbook, April 1, 2025

Moving Away from a Narcissistic Market Research Model
Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all.
Devora Rogers, Chief Strategy Officer at Alter Agents, May 31, 2023

The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Karen Lynch, Chief Programming Officer at Greenbook, March 16, 2023

It is Time to Quit the Mobile Sampling Skepticism
Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lifeline...
Jesper Kvisgaard, CCI Director at CO-RO, December 20, 2022

What Design Thinking and Human Centered Design can Learn from Marketing Research
With statements like “solving problems from an end-user’s perspective at our core” who could possibly argue with the approaches espoused by design thinking?
Ken Roberts, Chief Innovation Officer at Forethought, October 13, 2022

Let’s Get Conversational!
Introducing conversational surveys, or conversational AI.
Phil Sutcliffe, Managing Partner at Nexxt Intelligence, April 13, 2022

Tech Companies Are Redefining Mixed Methods Research
As the tech industry continues to build user research into a standalone function, they are quickly rewriting the rules of the research industry as we know it.
Daniel Kyne, Co-Founder & CEO at OpinionX, March 1, 2021