passive data collection — Greenbook
passive data collection
Consumer Behavior Understanding Consumers Through Their Mobile Activity
The future of insights relies on quick, reliable data. Passive metering provides that and more…
Greg Lipper
CEO at People Data Company, Inc.
October 5, 2020
Research Technology (ResTech) Based in Blockchain – Building an Ecosystem of Trust
How to collect data in an ethical way, and maintain the trust of consumers using blockchain.
Paul Neto
August 13, 2019
Artificial Intelligence and Machine Learning The Future of Market Research and Insights is Passive Data Collection
Don’t be threatened by passive data collection, as it is meant to complement, not compete with reported data.
Christopher Boon
SVP of Enterprise Solutions Group at Dstillery
October 15, 2018
Insights Industry News Growing the Industry by Funding More Research: Part Three (Understanding YouTube)
This groundbreaking research reveals who’s watching YouTube, how they’re watching, and what specifically they’re watching.
Peter Zollo
November 3, 2016
Research Methodologies Why Behavioural Data Is a Key Part Of The Future
MR professionals are getting more sophisticated in how they apply data. But, one area that has lagged behind is how the data is collected.
Eli Portnoy
Co Founder & Chief Executive Officer at Sense360
September 19, 2016
How A Breakdown In Trust And The Battle For Privacy Will Shape The Future Of Insights
What if the privacy bubble pops? What happens to the brave new world of consumer insights if its foundation develops unexpected cracks?
Greg Heist
Chief Innovation Officer at Gongos
March 10, 2014
Data Quality, Privacy, and Ethics #MRMW Preview: Why Location is the Killer Feature of Mobile Research
That pulsing blue location dot on your smartphone’s mapping app is exactly what makes this device a uniquely powerful tool for market research. Here a...
Thaddeus Fulford-Jones
July 3, 2012