# generative AI [Artificial Intelligence and Machine Learning](/content/insights/artificial-intelligence-and-machine-learning/index.html) [**The New Innovation Bottleneck: Choosing What to Back in the Age of Gen AI**](/content/insights/artificial-intelligence-and-machine-learning/the-new-innovation-bottleneck-choosing-what-to-back-in-the-age-of-gen-ai/index.html) Learn how AI helps brands prioritize ideas, identify the best opportunities, and make smarter innovation decisions. Kim Malcolm VP, Product Solutions at Zappi July 27, 2026 [Read article](/content/insights/artificial-intelligence-and-machine-learning/the-new-innovation-bottleneck-choosing-what-to-back-in-the-age-of-gen-ai/index.html) [Research Methodologies](/content/insights/research-methodologies/index.html) [**Future Trends Emerging in Mixed-Method Marketing Research**](/content/insights/research-methodologies/future-trends-emerging-in-mixed-method-marketing-research/index.html) Explore the future of mixed-method marketing research, including AI, synthetic data, continuous insights, and evolving research workflows. Ashley Shedlock Content Producer at Greenbook July 20, 2026 [Read article](/content/insights/research-methodologies/future-trends-emerging-in-mixed-method-marketing-research/index.html) [Executive Insights](/content/insights/executive-insights/index.html) [**Structured Learning for the Agentic Insights Leader**](/content/insights/executive-insights/structured-learning-for-the-agentic-insights-leader/index.html) Build an AI learning agenda for insights leaders to develop the skills needed for AI-enabled research, decision-making, and knowledge work. James Cummings Board of Directors, Member at Market Research Institute International (MRII) June 26, 2026 [Read article](/content/insights/executive-insights/structured-learning-for-the-agentic-insights-leader/index.html) [Inclusive Insights](/content/insights/inclusive-insights/index.html) [**Hidden Bias in Synthetic Research: How GenAI Can Undermine DEI in Market Insights—And What To Do About It**](/content/insights/inclusive-insights/hidden-bias-in-synthetic-research-how-genai-can-undermine-dei-in-market-insightsand-what-to-do-about-it/index.html) Generative AI can transform research, but hidden bias risks distorting insights. Learn how inclusive data and oversight support fair, trustworthy outc... Catherine Schwartz Marketing & E-commerce Specialist June 12, 2026 [Read article](/content/insights/inclusive-insights/hidden-bias-in-synthetic-research-how-genai-can-undermine-dei-in-market-insightsand-what-to-do-about-it/index.html) [Artificial Intelligence and Machine Learning](/content/insights/artificial-intelligence-and-machine-learning/index.html) [**AI Is Not the Strategy: Turning Generative AI into Real Business Impact**](/content/insights/artificial-intelligence-and-machine-learning/ai-is-not-the-strategy-turning-generative-ai-into-real-business-impact/index.html) Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact. Tatiana Urrea Analytics at Infotools May 21, 2026 [Read article](/content/insights/artificial-intelligence-and-machine-learning/ai-is-not-the-strategy-turning-generative-ai-into-real-business-impact/index.html) [The Prompt](/content/insights/the-prompt-ai/index.html) Partner Content [**Beyond the Ranking: A New MaxDiff That Captures the Why**](/content/insights/the-prompt-ai/beyond-the-ranking-a-new-maxdiff-that-captures-the-why/index.html) Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact. Rhys Hillan Researcher at Conveo May 21, 2026 [Read article](/content/insights/the-prompt-ai/beyond-the-ranking-a-new-maxdiff-that-captures-the-why/index.html) [Executive Insights](/content/insights/executive-insights/index.html) [**Optimistic, but Not Yet Ready: What Our Latest MRII Study Reveals about the Future of Insights**](/content/insights/executive-insights/optimistic-but-not-yet-ready-what-our-latest-mrii-study-reveals-about-the-future-of-insights/index.html) Market Research Institute International study finds an optimistic field despite AI lag and skill gaps. The future belongs to those who turn insights i... Ed Keller Executive Director at Market Research Institute International (MRII) May 1, 2026 [Read article](/content/insights/executive-insights/optimistic-but-not-yet-ready-what-our-latest-mrii-study-reveals-about-the-future-of-insights/index.html) [The Prompt](/content/insights/the-prompt-ai/index.html) Partner Content [**Scaling Human Insights with AI-Ethnographies. Dishwashing Tales.**](/content/insights/the-prompt-ai/scaling-human-insights-with-ai-ethnographies-dishwashing-tales/index.html) AI video ethnography with 91 households in 2 days shows how AI moderators and multi-modal analysis cut cost, scale insight, and overcome fieldwork lim... Niels Schillewaert Head of Research and Methodologies at Conveo March 27, 2026 [Read article](/content/insights/the-prompt-ai/scaling-human-insights-with-ai-ethnographies-dishwashing-tales/index.html) [The Exchange](/content/insights/the-exchange/index.html) [**Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools**](/content/podcast-network/the-exchange/speed-vs-judgment-how-ai-is-reshaping-research-careers-and-tools/index.html) Does AI make professionals more valuable through speed or judgment? Explore AI’s impact on research ... March 5, 2026 [Watch video](/content/podcast-network/the-exchange/speed-vs-judgment-how-ai-is-reshaping-research-careers-and-tools/index.html) [Executive Insights](/content/insights/executive-insights/index.html) [**High Tech, High Touch: Why the Future of Insights Will Be AI and Human**](/content/insights/executive-insights/high-tech-high-touch-why-the-future-of-insights-will-be-ai-and-human/index.html) High tech demands high touch. Learn why AI is increasing—not replacing—the need for human judgment, context, and trust in insights. Ed Keller Executive Director at Market Research Institute International (MRII) February 6, 2026 [Read article](/content/insights/executive-insights/high-tech-high-touch-why-the-future-of-insights-will-be-ai-and-human/index.html) [CEO Series](/content/insights/ceo-series/index.html) [**From Data Silos to AI Strategy: Andy Frawley of Data Axle**](/content/podcast-network/ceo-series/from-data-silos-to-ai-strategy-andy-frawley-of-data-axle/index.html) Data Axle CEO Andy Frawley joins Leonard Murphy to discuss identity, data quality, AI governance, an... January 15, 2026 [Watch video](/content/podcast-network/ceo-series/from-data-silos-to-ai-strategy-andy-frawley-of-data-axle/index.html) [The Prompt](/content/insights/the-prompt-ai/index.html) Partner Content [**The Past, The Present & The Possible of AI in Insights**](/content/insights/the-prompt-ai/the-past-the-present-the-possible-of-ai-in-insights/index.html) From cheaper and faster research to a human insights AI ecosystem Niels Schillewaert Head of Research and Methodologies at Conveo January 13, 2026 [Read article](/content/insights/the-prompt-ai/the-past-the-present-the-possible-of-ai-in-insights/index.html) [Focus on APAC](/content/insights/focus-on-apac/index.html) [**Rethinking “Search” in the Era of Generative AI**](/content/insights/focus-on-apac/rethinking-search-in-the-era-of-generative-ai/index.html) Generative AI is reshaping search behavior. Learn how conversational AI is changing discovery in health, nutrition, finance, and marketing insights. NP Nina Pascual Senior Insights and Analytics Business Partner at FrieslandCampina December 23, 2025 [Read article](/content/insights/focus-on-apac/rethinking-search-in-the-era-of-generative-ai/index.html) [Artificial Intelligence and Machine Learning](/content/insights/artificial-intelligence-and-machine-learning/index.html) [**An Alternative Approach to AI in Market Research to Hedge against a Potential AI Bubble Burst**](/content/insights/artificial-intelligence-and-machine-learning/an-alternative-approach-to-ai-in-market-research-to-hedge-against-a-potential-ai-bubble-burst/index.html) Generative AI is disrupting market research. Discover how leaders are using AI responsibly without compromising confidence or professional standards. Michael Howard Head of Marketing at Infotools December 16, 2025 [Read article](/content/insights/artificial-intelligence-and-machine-learning/an-alternative-approach-to-ai-in-market-research-to-hedge-against-a-potential-ai-bubble-burst/index.html) [Consumer Behavior](/content/insights/consumer-behavior/index.html) [**GEO, from Search to Answers: The Shifting Landscape of Digital Consumer Journeys**](/content/insights/consumer-behavior/geo-from-search-to-answers-the-shifting-landscape-of-digital-consumer-journeys/index.html) From Gen Z to Boomers, passive meter data uncovers how generations navigate AI and search differently in the new digital landscape. Enric Cid Director Product Innovation & Development at Bilendi November 18, 2025 [Read article](/content/insights/consumer-behavior/geo-from-search-to-answers-the-shifting-landscape-of-digital-consumer-journeys/index.html) \\ \\ \\ [GRIT](/content/insights/grit/index.html) [**Bias-Free and Insight-Rich! Why Conversational AI Is the Future of Market Research**](/content/insights/grit/bias-free-and-insight-rich-why-conversational-ai-is-the-future-of-market-research/index.html) Even great moderators carry bias. Discover how phrasing and group dynamics quietly steer conversations and influence research outcomes. Hanna Krazhan Chief Commercial Officer at Yasna November 17, 2025 [Read commentary](/content/insights/grit/bias-free-and-insight-rich-why-conversational-ai-is-the-future-of-market-research/index.html) \\ \\ \\ [GRIT](/content/insights/grit/index.html) [**From Task Automation to Transformation: Aligning Leaders and ICs in the GenAI Era**](/content/insights/grit/from-task-automation-to-transformation-aligning-leaders-and-ics-in-the-genai-era/index.html) Economic strain meets AI opportunity: GRIT and Qualtrics data show researchers adopting GenAI to automate tasks and sustain insights performance. Ali Henriques Head of Market Research at Qualtrics November 17, 2025 [Read commentary](/content/insights/grit/from-task-automation-to-transformation-aligning-leaders-and-ics-in-the-genai-era/index.html) [Artificial Intelligence and Machine Learning](/content/insights/artificial-intelligence-and-machine-learning/index.html) [**When AI Learns to Think Like Us: The Rise of Behavioral Intelligence**](/content/insights/artificial-intelligence-and-machine-learning/when-ai-learns-to-think-like-us-the-rise-of-behavioral-intelligence/index.html) At IIEX.AI, leaders revealed how behavioral science and AI merge to scale empathy, predict behavior, and drive more human-centered insights. Ashley Shedlock Content Producer at Greenbook November 3, 2025 [Read article](/content/insights/artificial-intelligence-and-machine-learning/when-ai-learns-to-think-like-us-the-rise-of-behavioral-intelligence/index.html) [The Prompt](/content/insights/the-prompt-ai/index.html) [**AI for Insights Professionals: Redefining the Human Edge**](/content/insights/the-prompt-ai/ai-for-insights-professionals-redefining-the-human-edge/index.html) IIEX.AI revealed how insights leaders are redefining work, creativity, and strategy through AI without losing the human edge that drives meaning. Ashley Shedlock Content Producer at Greenbook October 23, 2025 [Read article](/content/insights/the-prompt-ai/ai-for-insights-professionals-redefining-the-human-edge/index.html) [Behavioral Insights Academy](/content/insights/behavioral-insights-academy/index.html) [**How the Next Wave of AI Can Transform Research and Insights**](/content/insights/behavioral-insights-academy/how-the-next-wave-of-ai-can-transform-research-and-insights/index.html) AI unites predictive, suggestive, and generative insights to create data-driven, continuously improving campaigns built on rapid, evidence-based creat... Thomas Ramsøy CEO & Chief Science Officer at Neurons October 17, 2025 [Read article](/content/insights/behavioral-insights-academy/how-the-next-wave-of-ai-can-transform-research-and-insights/index.html) [The Prompt](/content/insights/the-prompt-ai/index.html) Partner Content [**AI Is Transforming Insights: Where Are We Today and Are We Going?**](/content/insights/the-prompt-ai/ai-is-transforming-insights-where-are-we-today-and-are-we-going/index.html) The insights function is becoming a self-learning system. Explore how AI is reshaping research from dashboards to dynamic, decision-ready models. Florian Hendrickx CGO at Conveo October 14, 2025 [Read article](/content/insights/the-prompt-ai/ai-is-transforming-insights-where-are-we-today-and-are-we-going/index.html) [Artificial Intelligence and Machine Learning](/content/insights/artificial-intelligence-and-machine-learning/index.html) [**Unmasking Fraud as the Scariest AI Trend in Market Research**](/content/insights/artificial-intelligence-and-machine-learning/unmasking-fraud-as-the-scariest-ai-trend-in-market-research/index.html) AI fraud is distorting research data for over a third of businesses. Discover its impact and strategies to protect your insights from risk. Lisa Ricard Senior Account Manager at Communities Research, NA Ipsos October 3, 2025 [Read article](/content/insights/artificial-intelligence-and-machine-learning/unmasking-fraud-as-the-scariest-ai-trend-in-market-research/index.html) [CEO Series](/content/insights/ceo-series/index.html) [**Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution**](/content/podcast-network/ceo-series/building-ai-before-it-was-cool-how-bad-data-quality-sparked-a-revolution/index.html) From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe... August 28, 2025 [Watch video](/content/podcast-network/ceo-series/building-ai-before-it-was-cool-how-bad-data-quality-sparked-a-revolution/index.html) [Focus on APAC](/content/insights/focus-on-apac/index.html) [**Are the Benefits of Insights Being Devalued by the Hype of Generative AI?**](/content/insights/focus-on-apac/are-the-benefits-of-insights-being-devalued-by-the-hype-of-generative-ai/index.html) By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b... Marilyne Meesters Chew Director, Project Management at Mastercard July 23, 2025 [Read article](/content/insights/focus-on-apac/are-the-benefits-of-insights-being-devalued-by-the-hype-of-generative-ai/index.html) [Data Science](/content/insights/data-science/index.html) [**The Secret Life of Synthetic Data: Why It’s Taking Over Research**](/content/insights/data-science/the-secret-life-of-synthetic-data-why-its-taking-over-research/index.html) How market researchers are using Gen AI to generate synthetic data, accelerate insights, and unlock new use cases while protecting privacy. Ashley Shedlock Content Producer at Greenbook July 15, 2025 [Read article](/content/insights/data-science/the-secret-life-of-synthetic-data-why-its-taking-over-research/index.html) [Advertising and Marketing Research](/content/insights/advertising-and-marketing-research/index.html) [**Starbucks, Hoping for Growth**](/content/insights/advertising-and-marketing-research/starbucks-hoping-for-growth/index.html) Starbucks’ brand faces a dual challenge: nostalgia-driven marketing and declining reputation. Can its revival plan reconnect with core brand drivers? Ken Roberts Chief Innovation Officer at Forethought June 13, 2025 [Read article](/content/insights/advertising-and-marketing-research/starbucks-hoping-for-growth/index.html) [Artificial Intelligence and Machine Learning](/content/insights/artificial-intelligence-and-machine-learning/index.html) [**The Great AI Pivot: How Market Research Is Reinventing Itself (Without Losing Its Soul)**](/content/insights/artificial-intelligence-and-machine-learning/the-great-ai-pivot-how-market-research-is-reinventing-itself-without-losing-its-soul/index.html) The 2025 GRIT Report reveals AI’s rise—and the trust crisis it brings. Can market research balance speed with authentic human understanding? Leonard Murphy Chief Advisor for Insights and Development at Greenbook June 13, 2025 [Read article](/content/insights/artificial-intelligence-and-machine-learning/the-great-ai-pivot-how-market-research-is-reinventing-itself-without-losing-its-soul/index.html) \\ \\ \\ [GRIT](/content/insights/grit/index.html) [**Market Research in the Age of AI: Trends, Challenges, and Opportunities**](/content/insights/grit/market-research-in-the-age-of-ai-trends-challenges-and-opportunities/index.html) AI is revolutionizing market research—powering personalization, segmentation, and strategy while reshaping how insights are created and applied. Alain Briancon, PhD. Vice President of Research & Data Science Research Sciences at Dynata June 6, 2025 [Read commentary](/content/insights/grit/market-research-in-the-age-of-ai-trends-challenges-and-opportunities/index.html) [Grow Your Insights Business](/content/insights/grow-your-insights-business/index.html) [**Turning Uncertainty into Advantage with Insights in 2025**](/content/insights/grow-your-insights-business/turning-uncertainty-into-advantage-with-insights-in-2025/index.html) In uncertain times, brands need insights teams to shift from reporting data to shaping strategy—blending tech and expertise for real business impact. Thor Olof Philogène CEO & Founder at Stravito May 19, 2025 [Read article](/content/insights/grow-your-insights-business/turning-uncertainty-into-advantage-with-insights-in-2025/index.html) [CEO Series](/content/insights/ceo-series/index.html) [**Pivoting with Purpose: How Suzy Reinvented Consumer Insights with Matt Britton**](/content/podcast-network/ceo-series/pivoting-with-purpose-how-suzy-reinvented-consumer-insights-with-matt-britton/index.html) Matt Britton shares Suzy’s origin, AI-driven pivot, and lessons on leadership, innovation, and build... April 24, 2025 [Watch video](/content/podcast-network/ceo-series/pivoting-with-purpose-how-suzy-reinvented-consumer-insights-with-matt-britton/index.html) [The Prompt](/content/insights/the-prompt-ai/index.html) [**Empathy in AI: When Conversational AI Turns into Agents of Empathy**](/content/insights/the-prompt-ai/empathy-in-ai-when-conversational-ai-turns-into-agents-of-empathy/index.html) AI can’t feel empathy, but it can simulate it. With human feedback and research principles, AI creates better conversations and drives deeper insights... Phil Sutcliffe Managing Partner at Nexxt Intelligence March 28, 2025 [Read article](/content/insights/the-prompt-ai/empathy-in-ai-when-conversational-ai-turns-into-agents-of-empathy/index.html) [CEO Series](/content/insights/ceo-series/index.html) [**Building the Anthropological Internet: A Conversation with Quilt CEO Anurag Banerjee**](/content/podcast-network/ceo-series/building-the-anthropological-internet-a-conversation-with-quilt-ceo-anurag-banerjee/index.html) Quilt CEO Anurag Banerjee joins Leonard Murphy to discuss AI-driven research, anthropology, and the ... March 27, 2025 [Watch video](/content/podcast-network/ceo-series/building-the-anthropological-internet-a-conversation-with-quilt-ceo-anurag-banerjee/index.html) The Greenbook Podcast [**Navigating AI, Data Science, and the Future of Insights with Deb from Sigmoid Analytics**](/content/podcast-network/the-greenbook-podcast/navigating-ai-data-science-and-the-future-of-insights-with-deb-from-sigmoid-analytics/index.html) Karen Lynch Chief Programming Officer at Greenbook March 20, 2025 [Play Episode](/content/podcast-network/the-greenbook-podcast/navigating-ai-data-science-and-the-future-of-insights-with-deb-from-sigmoid-analytics/index.html) [Healthcare Insights Edge](/content/insights/healthcare-market-research-experts/index.html) [**Why Healthcare Providers Need to Understand Attachment Styles (Part 2)**](/content/insights/healthcare-market-research-experts/why-healthcare-providers-need-to-understand-attachment-styles-part-2/index.html) Discover how attachment styles improve patient-provider communication, health outcomes, and market research by revealing consumer behavior drivers. Jana Rosewarne, PhD Research Consultant at KJT February 25, 2025 [Read article](/content/insights/healthcare-market-research-experts/why-healthcare-providers-need-to-understand-attachment-styles-part-2/index.html) [The Prompt](/content/insights/the-prompt-ai/index.html) [**Future-Proof Your GenAI Strategy for Qualitative Research**](/content/insights/the-prompt-ai/future-proof-your-genai-strategy-for-qualitative-research/index.html) Learn how GenAI transforms qualitative research, from discussion guides to insights. Learn key considerations for choosing the right GenAI solution fo... Jim Longo Co-Founder & Chief Strategy Officer at Discuss January 10, 2025 [Read article](/content/insights/the-prompt-ai/future-proof-your-genai-strategy-for-qualitative-research/index.html) [The Exchange](/content/insights/the-exchange/index.html) [**AI Playlists, Bilingual Insights, and UX Trends You Need to Know!**](/content/podcast-network/the-exchange/ai-playlists-bilingual-insights-and-ux-trends-you-need-to-know/index.html) Explore the trend of non-researchers engaging in research tasks and its implications for UX. Analyze... October 15, 2024 [Watch video](/content/podcast-network/the-exchange/ai-playlists-bilingual-insights-and-ux-trends-you-need-to-know/index.html) [The Prompt](/content/insights/the-prompt-ai/index.html) [**Chatbot and Virtual Assistants: Research Partners that Work 24/7 and Never Get Tired**](/content/insights/the-prompt-ai/chatbot-and-virtual-assistants-research-partners-that-work-247-and-never-get-tired/index.html) AI-powered chatbots & virtual assistants optimize customer experience with personalized support & round-the-clock assistance for brand loyalty & effic... Ashley Shedlock Content Producer at Greenbook September 17, 2024 [Read article](/content/insights/the-prompt-ai/chatbot-and-virtual-assistants-research-partners-that-work-247-and-never-get-tired/index.html) [The Prompt](/content/insights/the-prompt-ai/index.html) [**Creativity Is the Last Hope of Our Species: When “I’m Not a Robot” Doesn’t Cut It**](/content/insights/the-prompt-ai/creativity-is-the-last-hope-of-our-species-when-im-not-a-robot-doesnt-cut-it/index.html) Discover how the rise of predictable communication leads to people being mistaken for AI. Explore the role of AI in enhancing our creativity and human... Ben Jenkins Co-Founder at Okay Human September 6, 2024 [Read article](/content/insights/the-prompt-ai/creativity-is-the-last-hope-of-our-species-when-im-not-a-robot-doesnt-cut-it/index.html) [The Prompt](/content/insights/the-prompt-ai/index.html) [**Are the Hopes & Dreams of Your Business Hidden in Unstructured Data?**](/content/insights/the-prompt-ai/are-the-hopes-dreams-of-your-business-hidden-in-unstructured-data/index.html) Unlock AI for business growth with image, video, voice, and text analysis. Gain insights in healthcare, e-commerce & more. Enhance customer understand... Ashley Shedlock Content Producer at Greenbook August 29, 2024 [Read article](/content/insights/the-prompt-ai/are-the-hopes-dreams-of-your-business-hidden-in-unstructured-data/index.html) [The Prompt](/content/insights/the-prompt-ai/index.html) [**Gen Z Favors AI Over Humans: 6 Insights**](/content/insights/the-prompt-ai/gen-z-favors-ai-over-humans-6-insights/index.html) Learn why Gen Z turns to AI for guidance, explore its effects on professional growth, and learn strategies to bridge the human-AI advice gap in the wo... Matt Gullett SVP, Insights Technology at Bellomy Research, Inc. August 9, 2024 [Read article](/content/insights/the-prompt-ai/gen-z-favors-ai-over-humans-6-insights/index.html) The Greenbook Podcast [**Redefining Teamwork in Analytics with Nick Graham of Mondelez**](/content/podcast-network/the-greenbook-podcast/redefining-teamwork-in-analytics-with-nick-graham-of-mondelez/index.html) Karen Lynch Chief Programming Officer at Greenbook July 18, 2024 [Play Episode](/content/podcast-network/the-greenbook-podcast/redefining-teamwork-in-analytics-with-nick-graham-of-mondelez/index.html) [The Exchange](/content/insights/the-exchange/index.html) [**Navigating Innovations and Ethical Challenges**](/content/podcast-network/the-exchange/navigating-innovations-and-ethical-challenges/index.html) Stay informed on market research trends like partnerships, synthetic samples, generative AI, and eth... July 16, 2024 [Watch video](/content/podcast-network/the-exchange/navigating-innovations-and-ethical-challenges/index.html) [Data Science](/content/insights/data-science/index.html) [**Is Now The Time For Synthetic Sample?**](/content/insights/data-science/is-now-the-time-for-synthetic-sample/index.html) Explore the world of synthetic data for decision-making. Fuel research with experiments and simulations while maintaining privacy and statistical prop... Ashley Shedlock Content Producer at Greenbook July 16, 2024 [Read article](/content/insights/data-science/is-now-the-time-for-synthetic-sample/index.html) [The Prompt](/content/insights/the-prompt-ai/index.html) [**Stop AI Washing: Using AI as an Ingredient to Deliver Measurable Business Outcomes**](/content/insights/the-prompt-ai/stop-ai-washing-using-ai-as-an-ingredient-to-deliver-measurable-business-outcomes/index.html) Discover the impact of AI Washing on business and society. Learn about responsible AI applications and the importance of human input in this insightfu... Billee Howard CEO and Founder at Brandthro July 12, 2024 [Read article](/content/insights/the-prompt-ai/stop-ai-washing-using-ai-as-an-ingredient-to-deliver-measurable-business-outcomes/index.html) [The Prompt](/content/insights/the-prompt-ai/index.html) [**The Greatest Challenge Between Insight and Creative**](/content/insights/the-prompt-ai/the-greatest-challenge-between-insight-and-creative/index.html) Discover the future of advertising with GenAI revolutionizing the way ads are created. Embrace the momentum and explore the trajectory of this technol... Ken Roberts Chief Innovation Officer at Forethought July 11, 2024 [Read article](/content/insights/the-prompt-ai/the-greatest-challenge-between-insight-and-creative/index.html) The Greenbook Podcast [**Empathy in Analytics: Stephan Gans on Understanding Consumers at PepsiCo**](/content/podcast-network/the-greenbook-podcast/empathy-in-analytics-stephan-gans-on-understanding-consumers-at-pepsico/index.html) Karen Lynch Chief Programming Officer at Greenbook June 13, 2024 [Play Episode](/content/podcast-network/the-greenbook-podcast/empathy-in-analytics-stephan-gans-on-understanding-consumers-at-pepsico/index.html) [The Prompt](/content/insights/the-prompt-ai/index.html) [**Caution: GenAI will Deliver Bad Creative Faster**](/content/insights/the-prompt-ai/caution-genai-will-deliver-bad-creative-faster/index.html) Explore how GenAI is set to replace creative writing and revolutionize the industry. Dive into the power of AI and its impact on process, inputs, and ... Ken Roberts Chief Innovation Officer at Forethought June 13, 2024 [Read article](/content/insights/the-prompt-ai/caution-genai-will-deliver-bad-creative-faster/index.html) [Future List Honorees](/content/insights/future-list-honorees/index.html) [**Greenbook Future List Spotlight: Bill Valle**](/content/insights/future-list-honorees/greenbook-future-list-spotlight-bill-valle/index.html) Discover how Bill Valle, Senior Director of Innovation at Quid, revolutionizes market research with Generative AI, delivering actionable insights effi... Karen Lynch Chief Programming Officer at Greenbook June 6, 2024 [Read article](/content/insights/future-list-honorees/greenbook-future-list-spotlight-bill-valle/index.html) \\ \\ \\ [GRIT](/content/insights/grit/index.html) [**Principles to Follow for Success with Synthetic Sample**](/content/insights/grit/principles-to-follow-for-success-with-synthetic-sample/index.html) Embrace the future of market research by combining human insights and reliable synthetic samples for unbiased research and enhanced brand perception. Neil Dixit Founder and CEO at Panoplai May 28, 2024 [Read commentary](/content/insights/grit/principles-to-follow-for-success-with-synthetic-sample/index.html) \\ \\ \\ [GRIT](/content/insights/grit/index.html) [**Embracing Innovation: The Transformative Impact of the ‘Hottest Technologies’ in Market Research**](/content/insights/grit/embracing-innovation-the-transformative-impact-of-the-hottest-technologies-in-market-research/index.html) Discover the future of market research with chatbots and synthetic samples. Enhance insights, reduce costs, and overcome data collection challenges. Kathryn Topp Founder & CEO at Yabble May 28, 2024 [Read commentary](/content/insights/grit/embracing-innovation-the-transformative-impact-of-the-hottest-technologies-in-market-research/index.html) Sign In - Google Accounts Sign in with GoogleSign in with Google. Opens in new tab