# Gera Nevolovich

## Seeing is not Believing
Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.

April 7, 2017

[Read article](/content/insights/insights-technology/seeing-is-not-believing/index.html)

## Top Authors

### [Leonard Murphy](/content/insights/authors/greenbookblog/index.html)

Chief Advisor for Insights and Development at Greenbook

### [Karen Lynch](/content/insights/authors/klynch/index.html)

Chief Programming Officer at Greenbook

### [Jeffrey Henning](/content/insights/authors/jhenning/index.html)

Chief Research Officer at Researchscape

### [Ashley Shedlock](/content/insights/authors/ashedlock/index.html)

Content Producer at Greenbook

### [Colin Wong](/content/insights/authors/cwong/index.html)

Principal Consultant at Insights Heroes

### [Jamin Brazil](/content/insights/authors/jbrazil/index.html)

Chairman & CEO at HubUX

### [William Leach](/content/insights/authors/williamleach/index.html)

Founder / Mindstate Group at Mindstate Group

### [Ed Keller](/content/insights/authors/ed-keller/index.html)

Executive Director at Market Research Institute International (MRII)