Edward Appleton — Greenbook
Edward Appleton
Director Global Marketing at Happy Thinking People
Edward Appleton is Director Global Marketing with Happy Thinking People, a global qualitative consultancy with offices in Berlin, Munich, Paris, Zurich and Mumbai. Prior to joining the firm for many years he was a clientside Consumer Insights Manager based in Berlin, Germany. A graduate of Oxford University, he has over 20 years research experience, on both client and supplier side – Research Manager at Coca-Cola, Group Manager Research at Nestle UK, Insights Manager at Avery Dennison Europe, Insights and Planning Director at Grey Communications Germany were positions that followed his start in research at Mass Observation UK. He blogs regularly at http://researchandreflect.blogspot.de. Edward is bi-cultural English/German, speaks fluent French, and is a founding Board Member of Mobile Research in the Mobile World (MRMW). Views expressed are his own and in no way represent those of his company.
Latest from Edward Appleton
Interview with Deborah Ancona: Seley Distinguished Professor
Qualitative Research takes the front seat in this interview with Deborah Ancona.
September 17, 2019
Is There a Difference Between Consumer Insights and Market Research?
Edward Appleton explores the difference between research and insights.
September 17, 2019
Edward Appleton’s Impressions of #IIeX EU 2017
Edward Appleton shares what stood out at last week’s IIeX Europe.
February 26, 2017
A Renaissance of Qualitative Research
We’re witnessing not just a renaissance of qualitative research, we’re seeing a transformation.
August 29, 2016
Can Researchers Trust Online Access Panel Data?
12 “real respondents” were asked to give their honest views on market research. What they said was both fascinating and horrifying.
September 28, 2015
Business Intelligence and Analytics: Outshining Insights?
Insights are being repositioned, with potentially wide ranging consequences. Here’s my take.
March 5, 2015
Embracing Change In MR – A Year End Perspective
The best way to prepare for change is to assume that what you are currently doing may not last as long as you think.
December 30, 2014
Effective Or Efficient? Which Market Research Business Are You in?
Here’s my take: we don’t really understand the importance of being not just efficient but being effective.
May 6, 2014
Data Data Everywhere… Insight At What Cost?
Are researchers in good shape? Or, are we simply one of many industries being disrupted by web-based technologies?
April 17, 2014