Matt Warta

Over the past 15 years, Matt Warta has been a mainstay in the entrepreneurial community co-founding two companies and funding dozens of others. Prior to founding GutCheck, he was a General Partner with Village Ventures growing the firm's investments from $100M to $750M. He also co-founded and led business development for CyberCrop, which pioneered online trading of agricultural commodities. As a member of Koch Ventures, Matt led several investments that either went public or were acquired. Earlier in his career, he was a Senior Consultant in Deloitte's financial services practice. Matt is also a diehard Jayhawk having graduated from the University of Kansas with a BA and MBA.

Articles by Matt Warta

3 Things You Should Be Asking of Your Market Research Suppliers

Key questions to help guide you in picking the right research supplier.
May 18, 2020
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How Endangered Species Chocolate Brought Their Consumers to Life to Inform a Messaging & Activation Strategy

Endangered Species Chocolate case study on customer segmentation analysis.
February 15, 2019
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How to Bridge Strategy & Activation in an Agile Way

Using data to identify triggers and maximize reach of highly-valued, targeted segments
May 29, 2018
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How Nestlé Used Agile Research to Achieve a Higher Concept Success Rate

Early-stage consumer insights to quickly guide Nestlé’s product development
March 16, 2018
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The Market Research Industry: Early Adopter or Laggard?

The data in the GRIT report suggests that our industry is a strong adopter of technologies.
December 7, 2015
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Agile Market Research 2.0: The Quick Consumer Read

What clients are looking for when they are asking for an agile market research solution is a quick consumer read.
March 9, 2015
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Quit Using Quant As A Crutch

Continuous consumer touch points lead to more intimacy and better outcomes when it comes to new products and marketing campaigns.
January 21, 2014
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