social media — Greenbook
social media
Generational Insights Gen Alpha’s Holiday Influence: Trends, Tastes, and the Power of Digital Culture
What does “6-7” mean? Gen Alpha’s latest viral phrase reveals how youth culture thrives on ambiguity, memes, and shared confusion.
Rudly Raphael
CEO/Founder at Eyes4Research
December 22, 2025
Focus on APAC The Growing Influencer Marketing Imperative
Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.
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Nina Pascual
Senior Insights and Analytics Business Partner at FrieslandCampina
September 10, 2025
Advertising and Marketing Research Finding the Needle: How Social Media Insights Are Evolving
Stay ahead with AI-driven social media insights. Discover how Converseon, Wonderflow & Revuze help brands turn chatter into strategy.
Ashley Shedlock
Content Producer at Greenbook
September 8, 2025
Focus on APAC Paying Attention to Attention
Attention metrics are evolving, but brands must stay focused on what matters—turning insights into action for creative and media strategies.
Ramanathan Vythilingam
Associate Professor at Nanyang Business School
August 27, 2025
Advertising and Marketing Research How Social Media Communities and Influencers Are Reshaping Market Research
Influencer-led communities are reshaping insights by enabling real-time polling and engagement with niche, always-on digital consumer groups.
Kate Finley
Founder at Belle Communication
June 3, 2025
Advertising and Marketing Research Go Where Your Consumers Live: Unlocking Social Media as a Real-World Market Research Laboratory
Unlock real-time consumer insights by using social media as a digital lab to bridge the say-do gap and power more accurate, behavior-based market rese...
Jordan Neve
Client Strategy and Insights Manager at Orchard
April 18, 2025
Grow Your Insights Business 8 Steps Towards Thought Leadership in Insights
Become a thought leader by shaping conversations, sharing unique insights, and driving industry change with a strong, knowledgeable, and influential v...
Norbert Sari
CEO & Creative Director at Rodeo13
February 7, 2025
Advertising and Marketing Research How to Do Market Research on Instagram
Learn how to use Instagram for market research effectively. Discover strategies to gather insights and engage your audience for better business decisi...
Val Razo
SMM Consultant
January 31, 2025
Advertising and Marketing Research Visual Marketing: How Your Website's Imagery Can Attract Your Perfect Buyers
Delve into the realm of visual marketing through our insightful article. Gain insights on its definition, functionality, and practical applications fo...
Catherine Schwartz
Marketing & E-commerce Specialist
May 3, 2024
Research Methodologies Insights Unlocked: Navigating Media Landscapes & Emerging Trends
Stay informed on acquisitions reshaping the industry. Explore the impacts on data quality and consumer insights, emphasizing AI and strategic partners...
Karen Lynch
Chief Programming Officer at Greenbook
March 19, 2024
Research Methodologies From Noise to Insight: A Comprehensive Guide to Social Media Listening
Discover the power of social media listening to gain insights into customer needs, trends, purchase intentions, and challenges for your business.
Abhishek Bhatia
Associate Director, Primary Research at Acuity Knowledge Partners
March 15, 2024
Advertising and Marketing Research How to Tap Social Media to Find New Insights
Discover how a leading agency leverages social media to gain valuable insights into the human psyche and improve research studies.
Mike Page
Co-founder and CEO at Phebi.AI
December 5, 2023
Executive Insights The Rise and Rise of TikTok
Every youth generation has its own styles and attributes that affect greater society, and in recent decades those styles have been driven by technolog...
Rudly Raphael
CEO/Founder at Eyes4Research
June 30, 2023
Insights Industry News Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
May 12, 2023
Healthcare, Medical, and Pharma Market Research The Social Challenges Facing Pharma Research
Social media has become an established source of insight for people across the world. This is particularly true in the US where nearly 60 million peop...
Amanda Kealey
Partner at Hall & Partners
April 24, 2023
Artificial Intelligence and Machine Learning The Era of Multi-Dimensional Shopper Marketing
Merging Online and Offline Research to Understand Shopper Behavior in Today’s Reality The concept of online shopping is nothing new. Arguably, we were...
Nisha Yadav
Senior Vice President, Omni Shopper Lead at Behaviorally
February 27, 2023
The Greenbook Podcast
Closing the Gap: Bridging Media Execution and Social Insights with Andi Govindia
Karen Lynch
Chief Programming Officer at Greenbook
February 23, 2023
Research Methodologies How to Leverage ALL Your Data to Improve Customer Experiences
These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering in...
Jessica Petrie,
Senior Strategic Insights Consultant at InMoment
September 20, 2022
Research Methodologies How to Get Customer Feedback from Gens Y & Z
Comparing Gens Y & Z to help with your product development.
Indiana Lee
Freelance Writer at Indiana Lee Writes
July 5, 2022
Research Methodologies Customer Segmentation Leveraging Social Intelligence
Microsoft’s “listening-based” approach to social media user research.
Allie Webster
Market Research Manager at Microsoft
June 20, 2022
Generational Insights Management Tips for Gen Z (Part One)
Learn why employers need to pay attention to Gen Z.
Jamin Brazil
Chairman & CEO at HubUX
May 17, 2022
International Market Research A Moveable Feast: How Do Consumers Talk about Food Delivery?
Digging into the social trends behind popular food delivery services.
Alex Bryson
Content Marketing Lead at Pulsar
April 4, 2022
Generational Insights Leverage the “5-Whys” for Deeper Qualitative Insights
Introducing the “5-Whys” method and how it can be applied to MR.
Jamin Brazil
Chairman & CEO at HubUX
March 15, 2022
Advertising and Marketing Research Tracing Shifts in Marketing and Advertising Trends Post-Pandemic
Do traditional marketing mediums still hold relevance as digitization?
Aditi Bhonsle
Associate Vice-President – Research Services, India at Borderless Access
September 20, 2021
20% of Gen Z Spends More Than 5 Hours Every Day on TikTok
Social media plays a central role in the day-to-day lives of Gen Z.
Shani Broner
SVP Global Research at getWizer
August 19, 2021
Brand Strategy Let’s Talk About Generation Z: Social Media, Activism and Consumerism
Gen Z’s divergence from Millennials.
Emily Hall
Content Marketing Manager at Relative Insight
June 22, 2021
Consumer Behavior Defining the Post-2020 NextGen Consumer
The 4 trends driving happiness in Gen Z and Millennial consumers.
Joeri Van
Future-Consumer expert and Managing Director US at InSites Consulting
March 16, 2021
Research Methodologies Healthcare Trends From Social Listening
Health care providers are using social media to air their thoughts on what the future may hold for the healthcare sector.
Laura Cartwright
CREATION.co at Insights Data Analyst
December 22, 2020
CEO Series Interview With Steve King of Black Swan Data
How Black Swan is ‘remixing’ data from multiple sources to provide actionable business insights.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
October 21, 2020
Advertising and Marketing Research Amplifying Your Brand with Thought Leadership: Practical Advice for the Proper Content Marketing
Tips and tricks to get started in your content marketing efforts.
Priscilla McKinney
June 9, 2020
Social Data’s Predictive Power Unlocked
How to identify trends and utilize the power of social data.
Jeni Lee
Chief Growth Officer at in4mation insights
November 14, 2019
Research Methodologies Enhancing Students’ Higher Education Experience Using Social Listening
How social listening can benefit universities.
Amanda Jeppson
Social Media Data Analyst at Campus Sonar
November 6, 2019
CEO Series Strategizing for Social Media Success
Breaking through the clutter of brands on social media can be a consistently tough challenge.
Ankitha Ramakrishnan
Content and Social Media Strategist at Edkent Media Digital Marketing
April 15, 2019
Insights Industry News Social, Not Stupid
A look at how brands are getting authenticity right and wrong on social media.
Holly Collins
Research Analyst at Trinity McQueen Research
January 29, 2019
Less is more for data visualization and storytelling.
Tara Beard-Knowland
January 22, 2019
Research Technology (ResTech) Social Analytics Traction… At Last
Social media analytics appears to finally be on the path of exponential growth.
Michalis Michael
Chief Executive Officer at DMR
January 21, 2019
Human Experience Takes Center Stage
People control their interactions with brands, and as market researchers, we must tell their stories.
Jamin Brazil
Chairman & CEO at HubUX
January 15, 2019
Virality: From Phenomenon to Metric
Key elements in predicting the potential for content to go viral
Ranjana Gupta
Executive Vice President at Kantar
September 5, 2018
Artificial Intelligence and Machine Learning Why ‘Getting it Right’ in Social and VoC Listening is a Human Right
Social listening often leaves important info on the table. Human-supervised machine learning can improve prospects
Rob Key
August 2, 2018
Qualitative Research Sentiment Analysis and Its Application in Social Media
Harvesting qualitative feedback from social media sentiment analysis
Maria Thomas
June 11, 2018
4 Agile Market Research Techniques to Expect in 2018
See what market research techniques are expected to make news in 2018.
Kevin Lonnie
Founder & CEO at KL Communications Inc
November 21, 2017
#MRX Top 10: The Rise of the Amateur, of AI, and the Death of Expertise
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning
Chief Research Officer at Researchscape
August 17, 2017
What’s Trending on #MRX? Jeffrey Henning’s #MRX Top 10 – August 8, 2017
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning
Chief Research Officer at Researchscape
August 8, 2017
What’s Trending on #MRX? Jeffrey Henning’s #MRX Top 10 – July 19, 2017
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
July 19, 2017
Research Methodologies 3 Best Practices For Digital Marketing In The Market Research Industry
Nicole Burford offers tips on how to build an effective digitial strategy in the research space.
Sharon Dexter
Project / IT Manager at Greenbook
July 10, 2017
What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 7, 2017
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning
Chief Research Officer at Researchscape
July 7, 2017
Learn the fundamentals of sampling with this interview of Stas Kolenikov by Kevin Gray.
Kevin Gray
President at Cannon Gray
July 6, 2017
What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 21, 2017
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning
Chief Research Officer at Researchscape
June 21, 2017
Insights Industry News Social Data Analysis and Insights Requires Labeling Laws
Social data is rapidly being adopted by more and more researchers given the robust, raw and real-time nature of it.
Rob Key
June 14, 2017
Research Technology (ResTech) The Solar System of Social Media
If social media were a solar system, what would it look like? Visualizing the relationships of social media platforms with Network Analysis.
Michael Lieberman
Founder & President at Multivariate Solutions
June 13, 2017
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