# Phil Rance

Phil is a Partner at Quadrangle, where he is responsible for driving growth in new areas of research. Before Quadrangle, Phil served as Managing Director, EMEA at Research Now, and Managing Director UK at YouGov. Phil started his career in strategy consultancy before graduating to Sales & Marketing roles at Bradford & Bingley and the AA. Phil holds an MA in English and Russian from Oxford University.

Phil blogs regularly at [What+Why](http://whatpluswhy.wordpress.com/) exploring the intersection between Market Research and Customer Data. There's a lot of new stuff going on in Research (social, mobile, DIY, behavioural economics, communities) but he reckons the biggest opportunity and threat is in the availability and analysis of the vast and ever-expanding data sets on consumer behaviour which now exist inside and outside consumer businesses.

## Inspired by IIEX Europe in Amsterdam, Phil Rance examines where market research is in technology adoption for data and analysis.

**February 21, 2014**

[Read article](/content/insights/iiex-focus-series-technology-market-research-4-of-5-data-analysis-other-stuff/index.html)

### Latest from Phil Rance

#### [Research Technology (ResTech) ](/content/insights/research-technology-restech/index.html)

**#IIeX Focus Series – Technology & Market Research (3 of 5): Photo & Video**  
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Photos & Videos

**February 20, 2014**

[Read article](/content/insights/iiex-focus-series-technology-market-research-3-of-5-photo-video/index.html)

#### [Research Technology (ResTech) ](/content/insights/research-technology-restech/index.html)

**#IIeX Focus Series – Technology & Market Research (2 of 5): Social Media**  
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Social Media.

**February 19, 2014**

[Read article](/content/insights/iiex-focus-series-technology-market-research-2-of-5-social-media/index.html)

#### [Research Technology (ResTech) ](/content/insights/research-technology-restech/index.html)

**#IIeX Focus Series – Technology & Market Research 2014 (1 of 5): Mobile**  
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Mobile.

**February 18, 2014**

[Read article](/content/insights/iiex-focus-series-technology-market-research-2014-1-of-5-mobile/index.html)