Larry Gorkin

Managing Director at Trefis

Lawrence (Larry) Gorkin is Managing Director of Stonebridge Consulting Group. He has over 30 years experience helping companies accelerate growth, as both a line executive and consultant. Larry's expertise includes growth strategy, new business development, marketing, sales, and turnarounds.

As a line executive, Larry was Senior Vice President of Marketing and Strategy for GE Capital's Consumer Financial Services unit. He was also Director of Marketing for business customers at MCI, and Brand Manager for Pampers at Procter & Gamble. At GE Capital, Larry helped to establish the company as a top 10 issuer of bank credit cards, and introduced the GE Rewards MasterCard.

Larry began his consulting career at McKinsey & Company. Later, he co-led the growth strategy practice at CSC Weston Group. In 1998, Larry co-founded Stonebridge Consulting Group. As Managing Director, he oversees client relationships, leads engagements, and helps prepare project deliverables.

Larry has deep industry knowledge in Technology, Financial Services, Health Care, and Consumer Goods/Services. He has served senior executives at market leading companies like IBM, MasterCard Worldwide, Baxter International, and Procter & Gamble. He has worked across all distribution channels.

Larry has an MBA in Finance from the NYU Stern Graduate School of Business. He is married with three children and lives in Connecticut.

Latest from Larry Gorkin

Learning From IBM’s Mistakes: How To Win in Fast Changing Markets

IBM’s story is a good reminder that “stay the course” doesn’t work in periods of rapid market change.
January 19, 2015
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Why Businesses Fail: What The Crumbs Story Can Teach Business Leaders

Lessons learned from the unexpected business failure of retail bakery chain Crumbs, and how to avoid a similar fate.
August 8, 2014
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Lessons From Amazon vs. Hachette: Focusing On What Counts

To win any game, you have to know what counts. Here are five ways to identify and focus on what counts for your business.
July 11, 2014
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Navigating The Big Data Hype

It doesn’t matter if your data is big or little. More important is that it is relevant and gets used.
May 8, 2014
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Leadership Lessons For Market Research From Amazon

Amazon’s success is more than circumstantial, and instead reflects a set of implicit strategies that are instructive for everyone.
March 6, 2014
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